8th anniversary

Substance vs Style

Opportunities open up as filmmakers demand authenticity Filmmakers are now more aware of the importance of a costume designer. Nowadays, directors and producers have started expecting authentic and researched clothes for their characters. It’s no longer about giving the actors

Dear Newbie

Attitude is everything, talent will take care of the rest… don’t and don’ts for aspiring filmmakers Be A Visionary It is essential to have a definite plan before you start something new. While Bollywood is such a big industry with

No Second Chances

In the digital age, the audi­ence has become ruthless and relentless, and it is even more important for a mar­keter to keep their eye on the ball   ‘The best kind of marketing doesn’t feel like marketing’ From being ubiquitous

All The World’s A Stage

The festival circuit has opened up other countries to indie filmmakers Festivals over the last eight years have been providing platforms to smaller–budget, indie films outside the country, where very often they do not find a theatrical release. Festivals have

Gaining An Edge

We take greater and better risks, and the reward is an audience with higher standards It’s all about the art, the creativity. Over the past few years, the degree of edginess in films has changed dramatically. From what we used

Dream Catchers

VFX has given us an arsenal no other generation of film­makers has ever had Visual effects have been used in films almost from the beginning of movies, around the 1900s. But visual effects were not without their limits. Camera moves

A Matter of Trust

With the audience demanding good cinema, the role of a casting director has acquired legitimacy Since I started my career, a lot has changed. And, one of the positive changes is that people have become more professional. When I started

Virtually There

Timelines are shorter but risks are lower and distribution is easier than it has ever been Singles Screens to Multiplexes: Multiplexes have changed the entire box office. Earlier it used to be more single screens. We used to get collections

Coming Of Age

We’re bigger, cleaner, more globally recognised. The new tools we must master: digital markets and social media One of the big changes is that Bollywood has become very organised. Another thing that has changed is that all the dealings here

Flipping A Switch

The digital tsunami has rewritten all the rules of cinema. The change is as fascinating as it is daunting Women-Centric Films Rule The Roost – Dethroning the much-entrenched concept that only a ‘hero’ can make films work, films like The

The Human Element

As if the art of filmmaking was not tough enough, there’s another set of challenges that could sabotage even your best effort My film, Babumoshai Bandookbaaz, released last month and is still running in cinemas. The response has been phenomenal

A Little Magic

VFX can help filmmakers achieve perfection – of the visual kind Films are made to not just entertain audiences but also to narrate stories / real-life incidences / bring life to our favourite characters from a book. Over the years,

Tell A Good Tale

Language, medium and audience have changed but a stunning script still wins every time It’s a funny thing. I have been lucky enough to be here for a long time and see many changes. When I came to Bombay to

Win-Win, Every Time

How to hit the bull’s eye while acquiring a project Script Director Star Cast Music Producer’s Track Record Delivery On Time Make sure the story hasn’t been told in the last two to three years How one can market a

The Word Is Law

From ‘DVD rip-offs’ to content-led scripts… there are plenty of twists and turns in this story   I started writing for films quite late, around 2002- 2003. Before that, I wrote for TV serials. I was doing quite well and

Cast In Gold

Casting directors now play a direct role in executing the director’s vision and have gained new respect When I started my career, assistant directors or production people used to usually do the casting. It was all in-house and almost every

Go India!

The perception of Hindi cinema is changing in the West, thanks to a new breed of young, talented and fearless filmmakers In the last five years, Indian cinema has gone through a series of changes. From change in the landscape

Speed Racers

We’re reaching out to the world with more movies, recovering costs quicker too Duration of making a film: Earlier it used to be really difficult to get dates for heroes and heroines. It would take two to three years to

Net Result

Thanks to digitisation, times couldn’t be more exciting – and more challenging – for film marketers The most overarching change in film marketing would have to nobody took it seriously, people used to say, ‘Laga do 5 lakh internet pe.’

Mystery, unlocked

Audience is smarter, more critical. In a corporatised industry, it’s all about the product   The first change is that the industry has gone corporate. This was a major turning point, one that has had pros as well as cons.

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Collection Chart
As on 14th October, 2017
FilmsWeekWeeklyTotal
Chef14.90Cr4.90Cr
Tu Hai Mera Sunday118.37LK18.37LK
2016 The End14.20Lk4.20Lk
Call For Fun13.55LK3.55LK
CRD12.21LK2.21LK
Muavza - Zameen Ka Paisa11.14LK1.14LK
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This Week’s Issue

Trade Gup

  • It’s going to happen: SRK, Hirani to team up
  • Abbas-Mustan may direct Akshay in whodunit
  • Katrina or Kareena in YRF’s film with Siddharth Anand?
  • Finally, Ekta Kapoor, Anees Bazmee to work together
  • Not one, not two, but three films on November 10
  • Ekta, Alankrita want to repeat their success story

IN CONVERSATION

  • Rohit Shetty says Golmaal was a happy accident for him
  • Paakhi Tyrewala discusses her Pahuna journey

Spotlight

  • Sharad Kelkar plays a tricky role in Bhoomi
  • Anjali Patil reflects on her inspiration for Newton
  • Newton’s Pankaj Tripathi ‘humanises’ his character

Straight News

  • Rashmi Kulkarni to join Priyanka Chopra
  • NOVA Cinemaz debuts in Almora , launches miniplex
  • Siddharth Roy Kapur re-elected as guild president
  • Hrithik, Tiger in YRF’s next, an action-thriller
  • Jio, Roy Kapur Films in deal for video content
  • Lehren celebrates 30 years in industry