8th anniversary

A Little Magic

VFX can help filmmakers achieve perfection – of the visual kind Films are made to not just entertain audiences but also to narrate stories / real-life incidences / bring life to our favourite characters from a book. Over the years,

Tell A Good Tale

Language, medium and audience have changed but a stunning script still wins every time It’s a funny thing. I have been lucky enough to be here for a long time and see many changes. When I came to Bombay to

Win-Win, Every Time

How to hit the bull’s eye while acquiring a project Script Director Star Cast Music Producer’s Track Record Delivery On Time Make sure the story hasn’t been told in the last two to three years How one can market a

The Word Is Law

From ‘DVD rip-offs’ to content-led scripts… there are plenty of twists and turns in this story   I started writing for films quite late, around 2002- 2003. Before that, I wrote for TV serials. I was doing quite well and

Cast In Gold

Casting directors now play a direct role in executing the director’s vision and have gained new respect When I started my career, assistant directors or production people used to usually do the casting. It was all in-house and almost every

Go India!

The perception of Hindi cinema is changing in the West, thanks to a new breed of young, talented and fearless filmmakers In the last five years, Indian cinema has gone through a series of changes. From change in the landscape

Speed Racers

We’re reaching out to the world with more movies, recovering costs quicker too Duration of making a film: Earlier it used to be really difficult to get dates for heroes and heroines. It would take two to three years to

Net Result

Thanks to digitisation, times couldn’t be more exciting – and more challenging – for film marketers The most overarching change in film marketing would have to nobody took it seriously, people used to say, ‘Laga do 5 lakh internet pe.’

Mystery, unlocked

Audience is smarter, more critical. In a corporatised industry, it’s all about the product   The first change is that the industry has gone corporate. This was a major turning point, one that has had pros as well as cons.

Push & Pull

Content consumption patterns, even though in flux, determine whether a film marketing campaign will be successful There is a remarkable shift in how the Indian audience consumes content today. Apart from Bollywood and cricket, Indians are now watching kabaddi, football,

Changing The Narrative

Ironically, writers are finally gaining respect, thanks to today’s discerning audience rather than an admission from a grudging film trade “Writing never comes easy. The difference between Page 2 and Page Nothing is the difference between life and death.” –

Digital Daydreams

The shift from analog means we can be instant, exciting, original Promos are what bring the horse to water. People decide if they will watch the film or not depending on its trailer. If the promo doesn’t work, it will

Rev-Rev- Revolution

From the stories we have, to the way we tell stories and to the way stories are consumed… Hindi cinema is barely recognisable from a few years ago It is a very exciting time for Hindi cinema which is undergoing

Write On!

From sketchy one-liners to statutory protection, the story of the scriptwriter is finally taking on a happy twist While every new idea, every new screenplay project, may still make me feel like a newcomer to the field, there’s no forgetting

Guess Again

We have more freedom but we second-guess ourselves more, as audience shifts and systems change Until some years ago, there was an easiness between us and actors. We could talk to them directly; the managers and agents were not really

Cell-ing Point

It’s no longer just the digital boom but the mobile phone in particular that’s influencing key decisions of filmmakers and marketers In the last decade, since the inception of Trigger Happy Entertainment, we have been fortunate to work with an

So You Want To Become A Filmmaker?

There are no cheat sheets, no magic formulae. Here’s a roadmap to follow when making your first film   The Blank Page – Starting Out. The idea. Too many people think first about the result rather than the idea behind

Edgy Is In

  A combination of chang­ing audience preferences, state-of-the-art technol­ogy and an acceptance that story-led films are the only successful formula is alter­ing the face of Hindi cinema   Audience is accepting films without ‘stars’. A whole host of new faces

Story Time

The movie-watching audience has forced the industry to pay close attention to content. We are finally realising that nothing else will – or can – work The world around us is undergoing a rapid change. And that is evident even

Tidal Wave

The movie industry is witnessing change that is rapid and sometimes brutal. For the trade, it’s either sink or swim.   It’s been 14 years since I officially forayed into Bollywood. Among the few professionals to have had the privilege

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Collection Chart
As on 02th December, 2017
Julie 2102.10CR02.10CR
Kadvi Hawa122.37LK22.37LK
The Forest102.65LK02.65LK
Woh Bangaya Killer110.00K10.00K
An Insignificant Man112.70LK12.70LK

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Answer 10: #AjayDevgn. The film was this year’s windfall film, #GolmaalAgain!!!. t.co/5in96lpmUM

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Answer 9: The film was #LVPrasad’s #EkDuujeKeLiye starring #KamalHaasan and #RatiAgnihotri in their Hindi debuts. t.co/vjWwRhKL9z



This Week’s Issue

Trade Gup

  • What is Rajkumar Hirani’s next sequel?
  • Vishal Bhardwaj to have three releases in 2018
  • Phantom to clash with Reliance Phantom
  • Zee to acquire UTV Movies
  • Akshay Kumar, Arshad Warsi in Jolly LLB 3

In Conversation

  • A M Turaz weaves poetry into his lyrics for Padmavati
  • Laxmi Raai makes her Bollywood debut with her 50th film, Julie2
  • SVF’s Mahendra Soni breaks a record for Amazon Obhijaan
  • Milind Rao on The House Next Door and his love for horror
  • Guru Randhawa hits a high note with Ban ja tu meri rani
  • Freewheeling with Sidharth Malhotra after Ittefaq

Straight News

  • Bhutiani is jury member at Munich fest
  • Prashantt Guptha to reprise Rafi classic
  • Fox, Abundantia to make P Gopichand biopic
  • Karan Johar’s short film to roll soon


  • When editing, I never direct, says Chandan Arora
  • For Eeshit Narain, it all started over a cup of tea…
  • I love the modern version of my script: Kamna Chandra
  • It was very personal for me, admits Ghazal Dhaliwal