8th anniversary

Push & Pull

Content consumption patterns, even though in flux, determine whether a film marketing campaign will be successful There is a remarkable shift in how the Indian audience consumes content today. Apart from Bollywood and cricket, Indians are now watching kabaddi, football,

Changing The Narrative

Ironically, writers are finally gaining respect, thanks to today’s discerning audience rather than an admission from a grudging film trade “Writing never comes easy. The difference between Page 2 and Page Nothing is the difference between life and death.” –

Digital Daydreams

The shift from analog means we can be instant, exciting, original Promos are what bring the horse to water. People decide if they will watch the film or not depending on its trailer. If the promo doesn’t work, it will

Rev-Rev- Revolution

From the stories we have, to the way we tell stories and to the way stories are consumed… Hindi cinema is barely recognisable from a few years ago It is a very exciting time for Hindi cinema which is undergoing

Write On!

From sketchy one-liners to statutory protection, the story of the scriptwriter is finally taking on a happy twist While every new idea, every new screenplay project, may still make me feel like a newcomer to the field, there’s no forgetting

Guess Again

We have more freedom but we second-guess ourselves more, as audience shifts and systems change Until some years ago, there was an easiness between us and actors. We could talk to them directly; the managers and agents were not really

Cell-ing Point

It’s no longer just the digital boom but the mobile phone in particular that’s influencing key decisions of filmmakers and marketers In the last decade, since the inception of Trigger Happy Entertainment, we have been fortunate to work with an

So You Want To Become A Filmmaker?

There are no cheat sheets, no magic formulae. Here’s a roadmap to follow when making your first film   The Blank Page – Starting Out. The idea. Too many people think first about the result rather than the idea behind

Edgy Is In

  A combination of chang­ing audience preferences, state-of-the-art technol­ogy and an acceptance that story-led films are the only successful formula is alter­ing the face of Hindi cinema   Audience is accepting films without ‘stars’. A whole host of new faces

Story Time

The movie-watching audience has forced the industry to pay close attention to content. We are finally realising that nothing else will – or can – work The world around us is undergoing a rapid change. And that is evident even

Tidal Wave

The movie industry is witnessing change that is rapid and sometimes brutal. For the trade, it’s either sink or swim.   It’s been 14 years since I officially forayed into Bollywood. Among the few professionals to have had the privilege

Facing The Music, Happily!

Digital has spelt good news for the film music industry. Here’s why Film Music Still Holds Fort This one will definitely get me brickbats. I agree that there are some great indie musicians on the scene, and the do yens

Look Who’s Watching

It takes all kinds to make the box office buzz. Check out these unique categories of movie-goers

Clicks And Hashtags

Social media has changed the game When we started with films like Khiladi and Baazigar, neither the media nor television had as much of a presence as they do today. So many movies would work in the single-screen theatres. Movies

3 of 3123
Collection Chart
As on 14th October, 2017
FilmsWeekWeeklyTotal
Chef14.90Cr4.90Cr
Tu Hai Mera Sunday118.37LK18.37LK
2016 The End14.20Lk4.20Lk
Call For Fun13.55LK3.55LK
CRD12.21LK2.21LK
Muavza - Zameen Ka Paisa11.14LK1.14LK
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This Week’s Issue

Trade Gup

  • It’s going to happen: SRK, Hirani to team up
  • Abbas-Mustan may direct Akshay in whodunit
  • Katrina or Kareena in YRF’s film with Siddharth Anand?
  • Finally, Ekta Kapoor, Anees Bazmee to work together
  • Not one, not two, but three films on November 10
  • Ekta, Alankrita want to repeat their success story

IN CONVERSATION

  • Rohit Shetty says Golmaal was a happy accident for him
  • Paakhi Tyrewala discusses her Pahuna journey

Spotlight

  • Sharad Kelkar plays a tricky role in Bhoomi
  • Anjali Patil reflects on her inspiration for Newton
  • Newton’s Pankaj Tripathi ‘humanises’ his character

Straight News

  • Rashmi Kulkarni to join Priyanka Chopra
  • NOVA Cinemaz debuts in Almora , launches miniplex
  • Siddharth Roy Kapur re-elected as guild president
  • Hrithik, Tiger in YRF’s next, an action-thriller
  • Jio, Roy Kapur Films in deal for video content
  • Lehren celebrates 30 years in industry