Shah Rukh Khan is a brand all by himself. And he is by far one of the most successful stars to have endorsed the biggest and the best products and services over the years and to have taken them to a different level altogether. Brand heads reveal how SRK is the perfect choice, always
It’s been a wonderful journey with Bollywood superstar Shah Rukh Khan, as we complete 17 years of long-standing association. SRK’s association has enhanced our brand’s reminiscence and propagated our modern premium brand values. Shah Rukh Khan has been with us since the time our brand was launched in India, and since then there has been various transitions from Santro to i10 and to Xcent now. Shah Rukh Khan completes our Hyundai family as we have grown together for the last 17 years. SRK has always been close to us, and his presence and trust has given people the power to own a modern premium, stylish and valuable Hyundai products. We are confident that our association will continue to create magic in coming years! The entire Hyundai family wishes him lots of success and happiness.
Our association with Mr. Shah Rukh Khan dates back to October 2012, when he stepped on board as the face of our brand for its uniqueness and identity – traits identical to him. Since then it has been a marvelous journey and there has been no looking back. The privilege of having an icon like Mr. Shah Rukh Khan with us has not only added value to our enterprise, but has also contributed to brand recall and added to customer confidence. His presence through our ongoing press ads, TV commercials, outdoor media campaigns has helped to strengthen our position further and the ‘connect’ with the consumers is stronger which ensures immediate focus on the brand.
Mahagun as an organisation has successfully created a niche for itself in the real estate segment. Roping in Mr. Khan as a brand ambassador has further led the consumers to affirm their trust in us more positively. Our association with Mr. Khan stems from the fact that the actor today is a global Indian perceived as confident, successful, stylish and dependable. The recognition that he enjoys today is the result of his unfledgling for excellence: a credo that the company lives by. He is an extraordinary individual who embodies Mahagun’s unique set of core values: innovation, precision and above all passion.
Mr. Khan as a celebrity brings in rapport and goodwill to the company that has helped in giving an initial boost to our products. His broad appeal and ability to generate lots of attention works well for our brand. His devotion to work and ability to commit heavily has helped him earn the adulation that he deserves today. His popularity, credibility and mass appeal has helped raise awareness of our brand, generate positive associations for it, and build purchase intention among prospective customers.We cannot envisage any other celebrity representing our brand as judiciously as he does. Our relationship with Mr. Khan as a brand ambassador will always be special.
On behalf of the DHFL family, I would like to extend birthday wishes to Mr Shah Rukh Khan, the legendary persona. Mr Shah Rukh Khan, driven by multi-faceted personality, has enthralled Indians through his outstanding performances over the years. Mr. Khan has a huge fan following cutting across gender, age, geographies and socio-economic strata, thus making him one of the most celebrated personalities in the country.
It is his strong connect that perfectly resonates with DHFL as the same persistent dedication is reflected through the organisation’s vision of enabling home ownership to each and every Indian across the length and breadth of the country. It has been almost a year since we have been associated with Mr. Khan, which has significantly improved our brand visibility amongst our target audience. Mr Khan has helped reinforce DHFL’s core strength – of being able to offer customised home finance solutions to every Indian. Mr. Khan is one of the few brand ambassadors who takes immense effort to understand the brand’s objective and personifies the same through all his communication.
Mr. Shah Rukh Khan, the real Badshah at heart, is one of the few icons that this country will always be proud add to that his great deeds and dedication towards mapping Indian cinema on the global platform. Once again, I would like to wish Mr. Khan many happy returns of the day and may God bless him with all the happiness and prosperity in life.
bigbasket.com has been a runaway success with customers since it started its online retailing business in 2011. Today, we offer 15000+ products to a million homes in 7 cities across India. Online grocery shopping is a way of life today for lakhs of consumers in India, thanks to bigbasket which pioneered this business. As we looked to elevate our business into a new growth trajectory, we felt it was the ideal time to bring a versatile household icon like Shah Rukh Khan on board as the brand ambassador to help propel us forward.
Shah Rukh is a trendsetter and a heartthrob who cuts across class and gender lines. He embodies the spirit of a hardworking individual, who rose to prominence through consistent hard work, innovating along the way to achieve his success. He is a family man, smart, yet humble and these values resonated with bigbasket, which is why we decided to approach him to personify the brand.
We were told that Shah Rukh Khan carefully chooses the brands that he works with. He is an unconventional brand ambassador who actually tests conviction for a brand he endorses. Our delivery boys were extremely surprised and delighted to drop a delivery at Mannat, his residence. He experienced bigbasket just the way any bigbasketeer would and really appreciated us for the terrific business model that we have been able to set up.
It was a great experience shooting with him – a set of five films along with a still shoot, all in one day, possible because his spontaneity and enthusiasm helped us pull it off. With his experience he improvised and added some lovely touches to the scripts. He is extremely tech savvy and was very happy downloading the new big basket app that was launched with the campaign.
With guaranteed on-time delivery, a guaranteed order fill rate and a no questions asked return policy, bigbasket.com is the preferred grocery destination. Our focus has always been the consumer and how we can satisfy his or her needs better. It’s our privilege to have Shah Rukh Khan, the Badshah of Bollywood, as our brand ambassador, a person who has inspired so many people from different walks of life.
Mr. Milan Wahi, COO, Kenstar
It’s been more than a year that Kenstar joined hands with the King Khan – Shah Rukh Khan. Last year Kenstar roped in Shah Rukh Khan as brand ambassador to promote its new product range. SRK played a pivotal role in the launch and promotion of Kenstar’s Oxy Fryer. Like SRK, the Oxy Fryer is versatile and exemplifies star like characteristics.
Kenstar echoes much of SRK’s stature, be it in his being a Global Indian (mega actor, producer, television personality and philanthropist), his rooted family values (as a peer, friend, parent and husband) or his penchant for bold experimentation (in his choice of movie roles), a youth icon for our audience.
A perfect fit where the star of every Indian heart takes the brand to becoming the star of every Indian home.
Sandeep Sharma, Founder, Yepme.com
SRK is a youth and style icon and a perfect fit for Yepme’s target audience. Our association with Shah Rukh for Yepme has been quite rewarding. As Yepme’s brand ambassador Shah Rukh has added tremendous value in our growth during the last campaign and has helped us in establishing Yepme as #freshfashion brand – just like Zara. His passion and professionalism impresses each and every person associated with him. Shooting with him for any campaign is full of fun and excitement with his ability to charge all people around him. We are happy for this partnership and look forward to many successful campaigns with him.