Different genres have a different audience and when you are in the film business it is extremely important to know what genre appeals to which audience and then package the film accordingly, especially if you are working on a shoe-string budget.
The recently released crime drama – Daddy, which is based on the life of gangster-turned-politician Arun Gawli is a great example on how to make films with a tight budget and even reach out to its target audience.
Directed by Ashim Ahluwalia and featuring Arjun Rampal, who also happens to be the co-writer and producer of the film, Daddy has not only received rave reviews from the critics but has also shown a steady growth at the box office since its release last Friday.
The film, which is appreciated for its performances and is even dubbed as one of the most authentic gangster films to be made in Bollywood, may not be faring well in the North belt, but in Maharashtra, especially Mumbai, Daddy is doing exceptionally well.
Testifying the fact, distributor Rakesh Sippy says, “The film is doing exceptionally well in Mumbai and Maharashtra, contrary to all the collection reports that people have been submitting on all these so-called trade websites… I think they have badly faltered with their analysis. Yes, the film hasn’t done well outside Maharashtra but that was expected because the film is based on a character from Mumbai, people know about Arun Gawli here. So that was the base area for the film. And I think the film has done exceptionally well in multiplexes as well as single screen theatres. It has done exceedingly well, held on to the weekend also and even the weekdays are equally strong.”
Sippy further adds, “We have got 3-4 shows from all the multiplexes even in the next week, in spite, of so many releases. I think the way it was looking today, we would be looking at… It is not yet confirmed because the programming is being finalised, but the way I see it, we are looking at nearly 300 screens to be considered in Mumbai in week 2 also. I have done lot of films in Mumbai but this film definitely has something going for it.”
Moreover, we have even heard that the film has already struck and interesting deal with a digital content providing platform. And considering the collections that the film is making, and the satellite rights, the film is already making profits.
Daddy should certainly be a case study for other filmmakers wanting to make such films.
Way to go Daddy!