Double The Dhamaka

In just 26 days, we will be treated to the worldwide release of one of the biggest entertainers of the year – Prem Ratan Dhan Payo. Obviously, the USP of this film is the magical jodi of director Sooraj Barjatya and actor Salman Khan returning to the big screen. And the sone pe suhaaga is that this epic is releasing during the festival season of Diwali. A family entertainer helmed by Sooraj Barjatya and leading man Salman Khan… could you ask for more?

Well, it was epic enough for us, at Box Office India, to kick off a new section in our magazine, where we offer distributors from across territories an opportunity to share what they think of a film well before its release.

A platform like this could serve as an eye-opener for filmmakers, who will have a barometer to test the waters well in time. Depending on the response from the trade, they could tweak their movie or alter their marketing strategy, if necessary, so that they can give it their best shot while attempting to rewrite box-office history.

We couldn’t have been more pleased to kick off our new section with Prem Ratan Dhan Payo (PRDP). But let’s see what our all-India distributors have to say about this potential blockbuster.

PS: Here’s wishing the extraordinary duo of Sooraj Barjatya and Salman Khan a dhoom-dhadaka Diwali with the audience and they get set to create a new milestone at the box office. But first, a disclaimer. There are still four weeks to go before Prem Ratan Dhan Payo releases, and the views expressed in this column reflect the momentum of the film at present.


Rakesh Sippy, Mumbai

PRDP is the perfect film. Moreover, it releases on Diwali and features Salman, whom the audiences love, so the appeal is humongous. The USP of the film is actually Sooraj Barjatya, whose film Vivah starring Shahid Kapoor also did exceptionally well. Two weeks after PRDP releases, we will see another big film releasing, Tamasha. So the former film has enough time to break records, given its scale. Rajshri Films has always commanded respect.

 

Gaurav Ruparel, Gujarat

PRDP will get maximum shows across multiplexes and single screens. There doesn’t appear to be anything that could negatively impact its collections. It has a clean release window, a full two weeks after it releases on November 12. Since it releases in the run-up to New Year, movie-goers will be in the mood to head out with family to watch PRDP.

Prediction – Mumbai Circuit:

First weekend: Rs 30 Cr

First week:  Rs 60 Cr

Lifetime: Rs 90 Cr

 

Sanjay Ghai, Delhi-UP

PRDP is from the stable of Sooraj Barjatya and Salman Khan, who gave us after superhits like Maine Pyar Kiya, Hum Aapke Hain Koun…! and Hum Saath Saath Hain. MPK released in December 1989 and the winter was very severe and the nights were very foggy. But the night shows were still choc-a-bloc. PRDP will do robust business, at least till the end of 2015. But the length of the film will be a critical deciding factor, for, according to the grapevine, it is two hours 50 minutes long. If this is true, the movie would enjoy fewer shows at each screen. Still, there is a good chance this film will top the collections of PK. The public is already sold on the film ever since its trailer released.

Prediction – Delhi-UP Circuit:

First weekend: Rs 22 Cr

First week: Rs 50 Cr

Lifetime: Rs 70 Cr

Harish Janlani, CI

PRDP has ‘blockbuster’ written all over it. Just like Hum Aapke Hain Koun…! broke records, history will repeat itself. Sooraj did wonders with even a small film like Vivah and with his upcoming film, family values will get refreshed, a far cry from the lingo and culture of the plexes. I can vouch for the fact that the aura created by PRDP will make it very difficult for the releases that will follow even a month later. PRDP is like a pure Indian thali, which the audience will lap up, including the youth. That one line in the film, that people who have a family are lucky, has summed it up for viewers of all age groups. So there is that instant connect. The songs are not audio-heavy and when watched in the context of the film, sab achcha lagega.

Prediction – CI Circuit:

First weekend:  Rs 4 Cr

First week: Rs 7 Cr

Lifetime: Rs 12 Cr

Rakesh Singh, Bihar

PRDP is a huge film. Moreover, a week after Diwali, we celebrate Chhat Puja in Bihar, which is a family time. So the audience here will lap up the film. Film dhamaal karegi.

Prediction – Bihar Circuit:

First weekend:  Rs 3 Cr

First week: Rs 6 Cr

Lifetime: Rs 9 Cr

 

Jaspal Dhingra, East Punjab

PRDP has the unbeatable Diwali combination – Sooraj Barjatya-Salman Khan. When Hum Aapke Hain Koun…! released, its ticket rates were `20 and it went on to do business of `90 lakh in one cinema alone, and it ruled for 52 weeks. PRDP has a two-week window and tickets for a film like this are bought in bulk. The look is gaudy and pleasing to the eye, especially for North Indians. Sooraj also has a proven track record and it will earn a minimum `12 crore in Punjab in the first weekend and the opening will be humongous. On November 27, there is a Punjabi film Mukhtiar Chadha of Diljeet Dosanjh, who is called the ‘Salman Khan of Punjab’. So that might affect Tamasha at most but not PRDP, which will have a repeat audience.

Prediction – East Punjab Circuit:

First weekend: Rs 12 Cr

First week: Rs 21 Cr

Lifetime: Rs 24 Cr

 

Jeetu Khandelwal, Orissa

I have heard that PRDP has nine songs and it’s also a lengthy film. It is also the first time a Rajshri Film will have action in it, which means the director has maintained a combination of ‘Sallu bhai’ as well as the feel of a family film. The release plans are very grand and ticket prices will be hiked by at least 50 per cent. Sooraj makes innocent but intelligent films. Diwali is not so big in Orrisa but it’s a Salman starrer, so the boom is big. It’s almost as if Salman has deliberately moved away from the hardcore action genre after Kick and Ek Tha Tiger, to do Bajrangi Bhaijaan, which wasn’t an out-and-out action film, and was seemingly preparing the audience for his role in PRDP. Sonam too is looking fabulous.

Prediction – Orissa Circuit:

First weekend: Rs 1 Cr

First week: Rs 2 Cr

Lifetime: Rs 3 Cr

 

Bharat Khajanchi, CP

PRDP is a family musical, which everybody loves. Salman has a huge fan following and the music has been designed keeping today’s generation in mind. Even in the past, Rajshri Films has performed best in CP as tastes here are different from the rest of India. Simple, family-oriented films are loved here most, so PRDP will run for a minimum 10 weeks. Women are eagerly awaiting this film and it will break records.

Prediction – CP Circuit:

First weekend: Rs 6 Cr

First week: Rs 10 Cr

Lifetime: Rs 18 Cr

 

Gaurrav Gaur, Rajasthan

As a rule, films that release on Diwali don’t do very well, so I estimate that PRDP will reel in `200 crore but not more. Sooraj is a big director but he hasn’t kept up with the changing times. Sonam is not shown in a new avatar and despite the film’s impressive look and action, it looks dated. In comparison, Shaandaar seems more youthful but since PRDP is a Salman starrer, you never know!

Prediction – Rajasthan Circuit:

First weekend: Rs 6 Cr

First week: Rs 9 Cr

Lifetime: Rs 15 Cr

 

BH Basha, Mysore

Diwali is one of the biggest and most important seasons for Hindi films and Salman and Sooraj are returning with the character Prem after 16 years. The makers have also added some action to the film to up its entertainment quotient. It will run for a minimum 50 days and will hit the `250-crore mark, all over India. There are also quite a few regional films which will compete for attention. There are Kannada, Tamil as well as Telugu films which will release around the same time as PRDP, and these are huge films featuring South superstars like Puneeth Rajkumar, Kamal Haasan, Ajith and Akhil. So PRDP might have some tough competition here but not enough to let the makers worry.

Prediction – Mysore Circuit:

First weekend:  No Comment

First week:  No Comment

Lifetime: No Comment

 

Kamlakar Reddy, Nizam

Maine Pyar Kiya and Hum Aapke Hain Koun…! were the only family films which did well in Nizam. Otherwise, no genre other than action Hindi films has done well here. The makers have to only make sure that the Telugu dubbed version has great audio quality. But if there is a last-minute regional release, then PRDP’s collections will take a beating.

Prediction – Nizam Circuit:

First weekend: Rs 7 Cr

First week: Rs 11 Cr

Lifetime: Rs 17 Cr

 

Sunny Suchanti, Assam

The buzz around PRDP is extremely positive. We will see a family entertainer from Sooraj Barjatya after very long, and the man in the Audi as well as rickshawallahs will watch this film. It will run for a minimum four weeks. The only thing going against the film is Sonam Kapoor.

Prediction – Assam Circuit:

First weekend: Rs 1 Cr

First week: Rs 2 Cr

Lifetime: Rs 3 Cr

 

Arijit Dutta, West Bengal

When PRDP releases, it will have no regional film of that strength to compete with but there will be films from the Durga puja period, which might continue to run till the middle of next month. But Salman has fans all over the country, and PRDP will get 75-80 screens in West Bengal. Going by the film’s pedigree, it will run for at least four weeks.

Prediction – West Bengal Circuit:

First weekend:  No Comment

First week:  No Comment

Lifetime: No Comment

Final Prediction – Domestic

First weekend above: Rs 100 Cr

First week: Rs 200 Cr

Lifetime above: Rs 300 Cr

Box Office India
Collection Chart
As on 16th December, 2017
FilmsWeekWeeklyTotal
Fukrey Returns146.93CR46.93CR
Sallu Ki Shaadi102.22LK02.22LK
Galti Sirf Tumhari12.29LK2.29LK
Game Over102.97LK02.97LK
Pyar Se Bolo Devaa110.00K10.00K
Firangi276.00LK76.00LK
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