Ekta Kapoor’s Alt Balaji, which is gearing up for launch in early 2017, has announced a partnership with Lemon Advisors, a Singapore-based technology consulting firm. With this tie-up, the tech company will strengthen business development activities in key global markets with significant Indian diaspora and demand for Indian content. Lemon Advisors will help Alt Balaji forge alliances with distribution partners like telecom operators, Internet service providers and OEMs. They will also assist in exploring brand alliance opportunities with major international brands along with planning and executing marketing and on ground activities. In addition, they will also be a representative entity for Alt Balaji at various trade shows and exhibitions.