Thomas D’Souza, Programming Head, PVR Cinemas
Content is of utmost importance, followed by casting. Hindi Medium and Wonder Woman are prime examples of matching content with cast. Movie-goers are very smart, and very rarely do they mix up off-screen personas with onscreen performances. That said, given the voyeuristic nature of the celebrity-fan relationship, some relationships can and do help the numbers, though not by much. What it really helps is a ready audience base that has to be won over repeatedly.
Amit Sharma, MD, Miraj Group
Real-life relationships help as a marketing and PR tool for a film. You can plan lots of activities and promotions around the relationship. However, it’s no guarantee of high numbers, because in the end, the content must stand on its own. Today’s movie-goers are smarter than we give them credit for. Tubelight will garner audiences in cinemas because of Salman Khan, Kabir Khan’s collaboration and Eid.
Ram Suryavanshi, MD, Cinemarc
Yes, family connections can help as there is a chance that it will attract movie-goers. People will go and watch Tubelight, and after that Mubarakan. Other than that, Poster Boys will see Sunny and Bobby Deol together, which is exciting. But the films will succeed only if their content is good. At the end of the day, the audience wants interesting stories and if that is delivered, nothing else matters.
Manish Talwar, Owner, IP
I think such collaborations help, to some extent. The rest depends on the content and other factors surrounding the film. People might go to the theatre if the collaboration is interesting, but much depends on the storyline. Family collaborations play a very small role in making a film work.
Pankaj Khemka, CEO -MD, OHM Cinemas
Family collaborations do give a boost to a film to some extent. Showing collaborations also helps promote the film, in a way. But in the end all that matters is the content. I feel Sridevi and Boney Kapoor’s MOM and Tubelight might work because of the family collaboration. Not to forget David Dhawan and Varun Dhawan, as these jodis have had massive success with their past films.
Sanjay Ghai, Distributor, Delhi-UP
At times, it does work, and at times it doesn’t. We have seen Abhishek and Amitabh Bachchan do well in films like Paa and Bunty Aur Babli but not in a film like Jhoom Barabar Jhoom. Dharmendra with Sunny and Bobby Deol did well in Apne and Yamla Pagla Deewana but not the second part of the latter. So it also depends on the film. We cannot take our audiences for granted. That emotional connect with the stars used to happen, but does not anymore. Now the audience looks forward to good content rather than the star. Maybe the family equation in Mubarakan can lure the audience, since they would want to see Anil Kapoor and Arjun Kapoor working together for the first time.