Jeetu Khandelwal, Distributor, Orissa
I don’t think the concept of family collaborations works. If that were the case, many unsuccessful movies and stars would have been successful. Content is all that matters. If the content of a film is weak, no family relationship or other factor can help the movie. There are very rare instances in which this factor has helped drive people to watch a film.
Kailash Sharma, Distributor, Rajasthan
If there is a relationship between a director and his actor, then it might be fruitful onscreen. But that’s a very small factor and can be used only as a marketing gimmick. A film works only because of the novelty of the script, like Baahubali: The Conclusion. However, the films that are releasing, like Judwaa 2 and Mubarakan, will work also because of the people associated with them and their massy content.
Debashish Dey, Distributor, West Bengal
It can help, at times, but not always. A film will work if the content is good. Having cast members who are related doesn’t automatically mean the film will attract people. People might be more intrigued to watch a Salman Khan film with Shah Rukh Khan in it than a Salman film featuring his siblings.
Girish Johar, KriArj Entertainment
Yes, definitely but only for movie-goers that are already fans of the respective star or artiste. When two members of the same family come together in one film, it’s certainly a double treat for them. Also, Indian audiences, by virtue of their heritage, are traditional and believe in family values. So they want to celebrate the bond of family members collaborating on a project and experience their chemistry. It helps the film stand out and break the clutter. It helps immensely in marketing too. All this helps a lot at the box office. Currently, Tubelight is also being promoted as ‘Celebrate Eid with the Khan brothers’. Now who wouldn’t want that?
Sunil Bansal, Distributor, Rajasthan
Tubelight and Mubarakan will do very well. These films appeal to the mass audience more than other films. Salman and Sohail Khan are extremely popular and the story of the film features brotherly love, so it is sure to connect with movie-goers. In terms of Mubarakan, it will be great to watch the pair of Anil Kapoor and Arjun Kapoor on screen for the first time. So I think the family connection works sometimes, in terms of drawing audiences to cinemas.
Rajesh Thadani, Distributor, Mumbai
Yes, people certainly get very excited to see a family onscreen and this helps the film do well. In Tubelight, real brothers are coming together. But the family connection alone cannot make a film work. It has to go with good content. If the content is not good then even these connection won’t help much. Anil Kapoor and Arjun Kapoor are coming together for the first time, so their film is much-anticipated; Varun Dhawan and David Dhawan have had a successful film in the past, so people are eagerly waiting to see their next film, Judwaa 2.