First Things First!

With so many exciting trailers releasing, the audience is spoilt for choice in the coming weeks

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They say, the first impression is the last impression. And the same goes for our films. Cut the perfect trailer and that’s half the battle won. And there is absolutely no arguing with the fact that grabbing the audience’s first response is the only way to get a great first-day opening. It has become very important for filmmakers to catch their audience’s attention with the first trailer as the competition is only getting tougher, given the rich content that films now boast of.

Starting this week, every week has at least two big films releasing. This has put increasing pressure on film producers to make the biggest impact they can while unveiling the first look of their film.

Many trailers have hit the bull’s eye with their content and several recently released trailers have garnered a lot of appreciation, thanks to big banners making films that are high on content. Judging by the look of recent trailers the upcoming line-up looks rather exciting.

Kicking off the list of trailers is Nitya Mehra’s Baar Baar Dekho; Sohail Khan’s Freaky Ali, Aniruddha Roy Chowdhury’s Pink; Ravi Jadhav’s Banjo; Neeraj Pandey’s M.S. Dhoni: The Untold Story and Ajay Devgn’s Shivaay.

This week, we asked tradewallahs to comment on the performance of these trailers and what they think, feel and hope about them:

Remo D'SouzaRemo D’Souza, Director

I am busy promoting A Flying Jatt, so I haven’t been able to catch all the trailers but I watched the trailers of Shivaay, M.S. Dhoni: The Untold Story and Pink.

The moment you watch the Shivaay trailer you just go blank, as the scale and everything is so massive about the trailer that you feel like watching the film right now. There is so much grandeur and you know that Shivaay will take Hindi cinema to another level, I have never seen any film shot in ice so beautifully. The action also looks very high octane.

I am a huge fan of Dhoni so I am eagerly waiting to watch his film as I want to know about his inspiring life. Dhoni is like God to all Indians and the trailer fulfills all your dreams. Hats off to Sushant Singh Rajput, who worked very hard on this film because, when you watch the trailer, you feel as if you are watching Dhoni himself.

Pink, on the other hand, is very edgy and the trailer brings out that thriller element. And, after watching the trailer, you want to know what exactly happens in the film. So it leaves you with a query. I believe that’s the best part about this trailer.SHIKHA KAPUR

FARHAD - BLACK T SHIRTSajid Samji (Farhad-Sajid), Director

I think all the trailers that have released have huge potential as they all are being talked about. The Shivaay trailer literally gives you goosebumps as the production quality is looking massive. It has got thrills, suspense, action, drama and romance. The film speaks about a father-daughter relationship and once you finish watching the trailer you want to watch it again and again because the way Ajay sir has shot it is marvelous, the snow mountains never looked so beautiful, atleast in Hindi cinema.

Baar Baar Dekho had a song release first and everyone is now looking forward to the film. Banjo looks very raw and the trailer gives you a feeling of watching something you’ve never seen before. I also loved the trailer of Freaky Ali… the humour is superb and Sohail bhai has come up with a comedy film after a long time. The M.S. Dhoni… trailer leaves you speechless and you can see the effort put in by Sushant Singh Rajput. It’s the perfect trailer. With Pink, you know the content is going to be outstanding as watching the trailer is thrilling.

Rohini Nag and Soumita Sengupta
Collection Chart
As on 19th August, 2017
FilmsWeekWeeklyTotal
Toilet Ek Prem Katha190.84Cr90.84Cr
The Dream Job120K20K
Dirty Madam X110K10K
Jab Harry Met Sejal14.09K57.45K
Gurgaon26.83L52.42L
Mubarakan35.28Cr51.98Cr
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