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Frequent Fliers Club

The good news, as Q 1, 2018, draws to a close, is that the quarter is ending with a bang – what with Sonu Ke Titu Ki Sweety going past the Rs 100-crore mark last week, and Raid well on track to follow suit shortly.

We will present a detailed analysis of the first quarter’s collections in next week’s edit note. For now, let us find solace in the box office’s tendency to provide us with occasional cause for cheer through these centurions even as most films fall like the proverbial nine pins.

Indeed, considering that the Indian film industry had been around for almost a century before a Hindi film managed to collect Rs 100 crore at the domestic box office (Ghajini, which released on December 24, 2008), the so-called ‘Club 100’ has seen sustained growth in its membership since. Case in point:  should Raid keep its likely appointment with the three-figure mark, March will be the fourth consecutive month to deliver a centurion: starting with Tiger Zinda Hai (December 2017), Padmaavat (January 2018) and SKTKS (February).

This week, we are crunching the numbers on the gap between each succeeding Rs 100 crore release to underline the increasing frequency with which the figure is being attained. Take a look at the table below:

 

Sr. No.

Release Date

Title

Weeks After Previous 100 crore Film

Sr. No.

Release Date

Title

Weeks After Previous 100 crore Film

1

24-Dec-08

Ghajini 

N.A.

30

2-Oct-14

Bang Bang

7

2

23-Dec-09

3 Idiots

52

31

24-Oct-14

Happy New Year

3

3

10-Sep-10

Dabangg 

37

32

19-Dec-14

PK

8

4

5-Nov-10

Golmaal 3

8

33

22-May-15

Tanu Weds Manu Returns

22

5

3-Jun-11

Ready 

30

34

19-Jun-15

ABCD 2

4

6

22-Jul-11

Singham 

7

35

10-Jul-15

Baahubali: The Beginning

3

7

30-Aug-11

Bodyguard

6

36

17-Jul-15

Bajrangi Bhaijaan

1

8

26-Oct-11

Ra.One 

8

37

12-Nov-15

Prem Ratan Dhan Payo

16

9

23-Dec-11

Don 2 

8

38

18-Dec-15

Bajirao Mastani

5

10

26-Jan-12

 Agneepath 

5

39

18-Dec-15

Dilwale

0

11

5-Apr-12

Housefull 2

10

40

22-Jan-16

Airlift

5

12

1-Jun-12

Rowdy Rathore

8

41

3-Jun-16

Housefull 3

19

13

6-Jul-12

Bol Bachchan

5

42

6-Jul-16

Sultan

4

14

15-Aug-12

Ek Tha Tiger 

6

43

12-Aug-16

Rustom

5

15

14-Sep-12

Barfi! 

4

44

30-Sep-16

M.S. Dhoni: The Untold Story

7

16

13-Nov-12

Jab Tak Hai Jaan

9

45

28-Oct-16

Ae Dil Hai Mushkil

4

17

13-Nov-12

Son Of Sardaar 

0

46

28-Oct-16

Shivaay

0

18

21-Dec-12

Dabangg 2 

5

47

23-Dec-16

Dangal

8

19

31-May-13

Yeh Jawaani Hai Deewani

23

48

25-Jan-17

Raees

4

20

11-Jul-13

Bhaag Milkha Bhaag

6

49

10-Feb-17

Jolly LLB 2

2

21

9-Aug-13

Chennai Expresss

4

50

10-Mar-17

Badrinath Ki Dulhania

4

22

1-Nov-13

Krrish 3

12

51

28-Apr-17

Baahubali: The Conclusion

7

23

15-Nov-13

Goliyon Ki Rasleela Ram-Leela

2

52

23-Jun-17

Tubelight

8

24

20-Dec-13

Dhoom 3

5

53

11-Aug-17

Toilet: Ek Prem Katha

7

25

24-Jan-14

Jai ho

5

54

29-Sep-17

Judwaa 2

7

26

18-Apr-14

2 States

12

55

20-Oct-17

Golmaal Again!!!

3

27

6-Jun-14

Holiday

7

56

22-Dec-17

Tiger Zinda Hai

9

28

25-Jul-14

Kick

7

57

25-Jan-18

Padmaavat

5

29

15-Aug-14

Singham Returns

3

58

23-Feb-18

Sonu Ke Titu Ki Sweety

4

 

The way to read this chart is: the trade had to wait 52 weeks after Ghajini for the release of the next film that would go on to cross Rs 100 Crore, 3 Idiots. The next centurion, Dabangg, followed after a gap of 37 weeks, and a mere 8 weeks later, Golmaal released and also went on to score a ton.

As is evident in the table, even though the film business overall has been in a state of stagnation and decline over the last few years, the rate at which the box office delivers Rs 100 crore+ films has only intensified. So much so, post-Housefull 3’s release in June 2016, we have not had to wait for more than 9 weeks before welcoming a new centurion. 

Returning to what we mentioned earlier in the note, even if (or rather, when) Raid does cross the coveted milestone, the consequential run of four-months-in-a-row would not be our best yet. The current record stands at centuries in five consecutive months, a feat that has been attained twice.

First in 2016, with Housefull 3 (June), Sultan (July), Rustom (August), M.S. Dhoni: The Untold Story (September) and Ae Dil Hai Mushkil and Shivaay (both in October). And then again, soon thereafter – Dangal (December 2016), Raees (January 2017), Jolly LLB 2 (February), Badrinath Ki Dulhania (March) and Baahubali: The Conclusion (April).     

Assuming Raid keeps the streak going, all eyes are now on the releases lined up for April to make it five months in a row and tie for the record. Indeed, that would have been a virtual given had 2.0 kept its scheduled release date. While that may no longer be on the cards, let us not give up on the coming month delivering a surprise centurion.

For anyone who thinks this is a case of misplaced optimism, here are five words for you: Sonu Ke Titu Ki Sweety!

Byline: Nitin Tej Ahuja

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