Goodwill Hunting

Last Sunday, India woke up to the launch of the much-anticipated Satyamev Jayate.

And what a launch it was! Never in the history of Indian television broadcasting has a single programme – major sporting events like the cricket or football World Cups or the Olympics included – been simulcast on so many channels: Star Plus, Star World,Star Utsav, Star Pravah, Star Jalsha, Asianet and Star Vijay within the Star TV Network as also outside broadcasters, Doordarshan National and Eenadu TV.

While the final TRPs for the launch episode will only be released in the coming week, by all accounts, the programme has been very well received. In fact, on the day of the launch, the top 7 trending topics on the popular social networking site, Twitter, revolved around the programme, which is again quite unparalleled.

Ratings, hype and buzz aside, the subject matter the first episode dealt with –female foeticide – is an issue of huge importance, a life-and-death matter quite literally. The programme hit all the right buttons and was backed by extensive research to bring home the immense scale and horror of this monstrosity, culminating in a very strong call to action.

But let’s face it, Satyamev Jayate is ultimately just a talk show, much like the many that abound on various GECs and news channels, and undoubtedly many more will hit the airwaves in time to come. However, what sets the programme apart, what makes possible the multi-channel simulcast, the marketing blitz, the advertiser interest and the social media chatter is without an iota of doubt, the star power and persona of one man, Aamir Khan.

Khan is justifiably billed as not only one of the foremost stars of our times but also as someone who immerses himself totally in whatever he does. Satyamev Jayate, which is incidentally produced by his banner, is no exception. What is most note worthy and commendable about Khan’s television debut is that he has had the courage and conviction to not play safe and instead back a socially important venture that could so easily have been brushed aside as ‘too boring’.

And thereby lies the perfect example of a virtuous cycle. The life line of the programme is the star power and goodwill of its anchor and producer, Aamir Khan, and that fan base and adulation is only widened and deepened by his taking up of issues of great national and social importance.

Speaking of goodwill and reaching out, the week that went by also saw the coming together of two of our most successful film-makers, Karan Johar and Rohit Shetty,with the latter coming on board to direct a film for the former’s banner, Dharma Productions. Besides each of them having an awesome body of work (in Johar’s case, as a producer too), both are hugely liked and respected within the fraternity. So what happens when two nice giants combine? We can hardly wait to find out!

Collection Chart
As on 16th December, 2017
FilmsWeekWeeklyTotal
Fukrey Returns146.93CR46.93CR
Sallu Ki Shaadi102.22LK02.22LK
Galti Sirf Tumhari12.29LK2.29LK
Game Over102.97LK02.97LK
Pyar Se Bolo Devaa110.00K10.00K
Firangi276.00LK76.00LK
More

Featured Video

Most Viewed Articles

Today

Last 7 Days

Last 30 Days

Twitter

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

Guess which director would be better-off working on sets than outside them?t.co/CKKZMpEXLc

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

Have a look at Day Eight All India NBOC of #FukreyReturns.t.co/5qem5jlWls

Facebook

Instagram

This Week’s Issue

Trade Gup

  • What is Rajkumar Hirani’s next sequel?
  • Vishal Bhardwaj to have three releases in 2018
  • Phantom to clash with Reliance Phantom
  • Zee to acquire UTV Movies
  • Akshay Kumar, Arshad Warsi in Jolly LLB 3

In Conversation

  • A M Turaz weaves poetry into his lyrics for Padmavati
  • Laxmi Raai makes her Bollywood debut with her 50th film, Julie2
  • SVF’s Mahendra Soni breaks a record for Amazon Obhijaan
  • Milind Rao on The House Next Door and his love for horror
  • Guru Randhawa hits a high note with Ban ja tu meri rani
  • Freewheeling with Sidharth Malhotra after Ittefaq

Straight News

  • Bhutiani is jury member at Munich fest
  • Prashantt Guptha to reprise Rafi classic
  • Fox, Abundantia to make P Gopichand biopic
  • Karan Johar’s short film to roll soon

Spotlight

  • When editing, I never direct, says Chandan Arora
  • For Eeshit Narain, it all started over a cup of tea…
  • I love the modern version of my script: Kamna Chandra
  • It was very personal for me, admits Ghazal Dhaliwal