The head honcho of this premier banner is not in a good mood these days. And the reason is the not-too-great job done by his marketing team to ramp up the buzz around the studio’s next film. The big boss is in such a bad mood that he has decided to delay the release of his film rather than have it hit the screens without the required build-up.
So, will the marketing team get its act together and manage to get into the audience’s head space or will we soon see heads rolling at the banner? Watch this space for more!