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One of the fundamental laws of physics is that every action has an equal and opposite reaction. And the validity of this law is universal – including in our film business! The world is your oyster when you deliver a hit, and conversely, nothing goes your way when you deliver a flop.

 The latest casualty of this universal truth is this production house that has just delivered a dud. As if that wasn’t bad enough, the film’s disappointing performance has had a domino effect on their other releases too. The producers were counting on the film to do well, which would help them get a P&A partner for another film of theirs, which is complete. Alas, that was not to be and their uphill battle to find a partner for their next release has just become even steeper. That’s what you call a double whammy.


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