When producers, especially the big ones, align with a major studio for co-productions or acquisitions, one of the major attractions for this alliance is the expectation that the full-time and well-paid professionals at the studio will do a good job of marketing the film – something that is critical for a film’s success.
However, as this big (make that ‘very big’) producer very recently experienced, expectations are not always matched by reality. Not only did the marketing team do a shoddy job of promoting the high-profile film, they even failed to listen to or learn from the vast experience of the producer. When he realised that nothing good would come out of the team at the studio, the producer decided to take matters into his own hands, right down to personally calling the executing vendors and agencies.
Well, as they say, sometimes the best way to ensure that a job gets done is to do it yourself!