How’s this for irony? In this era of multiple releases, while 9 out of 10 filmmakers complain about not getting enough screens to give their film a decent release, there are some films that open far more widely than they would have ideally wanted to!
The reason for this phenomenon? Often, in output deals with non-theatrical buyers, the value depends on how big your film is. How do you figure out whether a film is big or not? You guessed it right! One of the factors considered is how many screens your film released in.
Now you know what they mean when they say that film distribution is not a perfect science. It is commerce!