Business relationships, much like romantic crushes, become long lasting and abiding only once you’ve spent some time with the other person, got the hang of his/her true personality and like what you see.
This is true of this upcoming production house that is quite quickly losing its aura and goodwill as its modus operandi is becoming clearer with the passage of time. This prolific (on paper at least) production house has a habit of saying yes – and making grand announcements about – any half-decent project that comes its way, especially if it has big names attached to it.
They then scout around for buyers on the basis of the announcement. So far, so good… after all, this is quite common in our trade. The problem is that sometimes, when a project fails to get a buyer, the producers quietly abandon the film, leaving the cast and crew in the lurch.
Obviously, the stars involved don’t take kindly to this and, while very often someone else does end up picking up the film, the damage to the relationship with the previous producers is irrevocable.
Which is why they say: look before you leap…. and only make promises you can keep!