This production house sure loves to be in the public eye, and not a week goes by without some announcement or tidbit relating to the producers making its way to the media.
Of course, one could argue that it is simply because the masses are deeply interested in these ‘celebrities’ and that’s why the media covers them – just as it happens with our mega superstars – and not because of any special effort by the producers.
Well, that seems like a reasonable argument but goes for a toss when you realise that although the banner otherwise runs a very lean organisation (thanks to most of its films being co-productions executed by partners), it has as many as four (and counting!) PR agencies and professionals on board!
Says a lot about their top priority, right?