The list of most profitable films in 2016 throws up no surprises. Here are the winners
As the industry gears up to start another promising year in 2017, we continue to analyse the business of films at the box office – during the year 2016. The marquee was graced by scores of big releases from all the top actors as well as smaller films earning great return on investment (ROI) in 2016.
But it was an average year because not all the big films scored big at the box office. But, once again, like last year, the real success stories came wrapped in small-budget films.
Before we ring in the New Year, we asked distributors to name the top three films with the highest ROI in the domestic market. Distributors do the math and name the most profitable films of 2016, from their perspective. Here’s their verdict:
Salman Khan’s Sultan is at number one this year. I think it has 100-per cent return on investment. In second place is Sonam Kapoor’s Neerja, which too got 100-per cent return on investment. Third is the multi-starrer film Kapoor & Sons starring Sidharth Malhotra, Alia Bhatt and Fawad Khan, which had a profit of 60-70 per cent. All these films are of different genres and have one thing in common – all three are rich in content. We still have Dangal up for release and I am sure the film will be a lot more profitable than we can imagine.
According to me, Akshay Kumar’s Rustom, Salman Khan’s Sultan and, again, Akshay Kumar’s Airlift are at the top. I can’t mention the figures but all I can say is that these films have done really well compared to the others. Now all eyes are on Dangal and I am sure that, just like always, Aamir Khan will go on to break and make many records. The year 2016 saw a good mix of content-rich films and entertainment. Dangal will wrap the year on a prosperous note.
Sultan is one of the films that received maximum ROI in our circuit. Kapoor & Sons too had a return on investment of 100 per cent. MS Dhoni: The Untold Story was very expensive. I think Dhoni’s fee was must have been 25 per cent of the film’s profit but it was a very good film. As far as Dangal goes, I am sure the audience is keen to watch it. It will take its place in the top three films and earn more than Rs.200 crore. This film is meant for everybody and I can’t say it will be the number one film because of the money crunch but I feel it will hit the bull’s eye.
Yash Raj Films’ Sultan has earned around Rs 7 crore in the East Punjab circuit. The number two film is Akshay Kumar’s Airlift, at approximately Rs.5.5 crore. Third is MS Dhoni: The Untold Story, which made Rs.4.5 crore. Even Amitabh Bachchan’s Pink has done well here, earning Rs.3.5 crore. The films that impressed the audience and the trade alike were all rich in content. It is great to see senior actors venturing out of their comfort zone and trying films that are different from the ones they usually do.
The only Hindi film that has worked here is Karan Johar’s Ae Dil Hai Mushkil. This film is at number two, with the number one slot going to Bengali film Praktan. Dangal has huge potential and expectations attached to its release. The film has generated considerable interest thanks to its promos and songs.
Salman Khan’s Sultan is undoubtedly number one; Akshay Kumar’s Rustom is in second place and Kapoor & Sons in third. Even Karan Johar’s Ae Dil hai Mushkil did well. Sultan made Rs.10 crore; Rustom more than Rs.3 crore; and Kapoor & Sons crossed Rs.2 crore in our circuit. Dangal is the perfect film to bid adieu to 2016. Aamir Khan has done a fabulous job in the film and the songs and promos have been appreciated by the audience. We cannot wait for the film to release. It will surely will be a game-changer.
The first hit film of 2016 was Yash Raj Films’ Sultan, which made a 25-per cent profit. Next is Pink, whose return on investment should be around 30 per cent. Airlift is third, with a return on investment of 10 per cent. Akshay Kumar has emerged as a winner this year, even though it is Salman Khan whose film clocked the biggest numbers. Kumar does multiple films a year and gives distributors a good return on investment. We are now waiting for Dangal to release as the film is expected to grab one of the top positions in terms of ROI this year.