The number of footfalls from around the world has shot up at the 10th edition of the NFDC Film Bazaar, which began on Tuesday. The response has been outstanding. Box Office India caught up with Raja Chinnal (Director of Film Bazaar) and Manas Malhotra (Co-director of Film Bazaar)
Raja Chinnal on 10 years of Film Bazaar
Everything remains the same; the structure is pretty much the same. The motto is to educate people about Bazaar, bring everyone under one roof and make people meet. It’s growing every year. Today, Film Bazaar has reached a stage where people realise the value that the platform provides to filmmakers, both Indian and international, and that’s the reason the footfalls have been increasing with each passing year.
Manas Malhotra on technology
Our job doesn’t stop once Film Bazaar is over. Some people write to us once it’s over and we stay in touch and help them in terms of getting in touch with other buyers and distributors. In co-production we have a complete chart of who has seen which film how many times. Along with that we also have software where if a buyer or festival person likes a film they immediately send a mail to the maker, saying they watched the movie. At the end of the day the filmmaker gets statistics on how many people have seen the film, how many walked out midway, they even get to know who watched it, their details etc.
Manas on tourism
Yes, the film shooting board is very active. It’ a government body and we are making sure shooting becomes easier now. It’s under NFDC, FFO, Film Federation Office. So there are day-long workshops on for FFO too.
Recently an Argentinian film was shot here. So we are making the shooting process easier, where you have one-window clearance done by the body and you shoot without any interruption. And not just films from overseas, even films from India, commercial films, we hope to do in the same way in the future.
Manas on the digital medium
Given the entry of digital platforms like Netflix and Amazon that are encouraging the creation of episodic content and series, Film Bazaar will need to explore different forms of storytelling in addition to feature-length narratives. And we support all kind of filmmaking, be it documentary, short film or feature. It’s a space for cinema. Your documentary can get buyers on digital media, like I recently heard that Netflix picked up the Indian documentary Placebo. So there are lots of mediums for recovery.
Raja on the growth
Over past few years we’ve seen a steady stream of films such as The Lunchbox, Titli, Killa, Court, Qissa, Dum Laga Ke Haisha and all these films came out of the Bazaar. It’s had a huge impact on independent cinema as far as globalisation and pushing the boundaries is concerned. Not just Hindi films, even regional cinema has got recognition. In the coming years also we hope this remains.
Raja on Virtual Reality Sidebar
There is a Virtual Reality Sidebar where people can have a much more immersive film-viewing experience through personalised screens. Virtual technology has already changed the gaming scene drastically. It will be interesting to track how it changes storytelling in cinema.