Distributors across India analyse the films which fetched the highest ROI in their respective territories in 2015
This year, Bollywood witnessed scores of big releases from all the top actors as well as smaller content-rich films. But what remains constant is that filmmaking is a business, and like every other business, return on investment (ROI) is crucial even in the film world.
Business-wise, 2015 was an average year, mainly because not every big film scored well at the box office. The big hitters were Bajrangi Bhaijaan, Bahubali, Tanu Weds Manu Returns and Piku. But, once again, like last year, the real success stories came wrapped in small budgets, with films like Dum Laga Ke Haisha, Badlapur, NH10, ABCD 2, Drishyam, Pyaar Ka Punchnama 2, Talvar and many more, which surprised and delighted the audience.
Before we ring in the New Year, we asked distributors to name the top three films with the highest collections and the highest return on investment in the domestic market. Distributors did the math to name the most profitable films of 2015, from their perspective. Here’s their verdict:
I think the films that delivered the highest ROI this year were Bajrangi Bhaijaan, Tanu Weds Manu Returns and Piku. Bajrangi Bhaijaan clocked 200 per cent returns as the film was not sold and released by Eros itself. Tanu Weds Manu Returns also saw a more than 200-per cent ROI and emerged as a winner. Piku too did impressive business with 100-per cent profits.
Brijesh Tandon, HK Tandon & Company (Delhi-UP)
In Delhi-UP, TWMR (Rs 20 crore), Bajrangi Bhaijaan (Rs 30 crore) and Kis Kisko Pyaar Karoon (Rs 2.5 crore) fetched great ROI. This year was quite good for the film trade. There were many surprise packages like Kis Kisko Pyaar Karoon and Pyaar Ka Punchnama 2, which no one thought would do well but they did great business. This year was better than 2014.
Tanu Weds Manu Returns (Rs 10.50 crore), Bajrangi Bhaijaan (Rs 16 crore) and Kis Kisko Pyaar Karoon (Rs 3.48 crore) were the three films that recorded the best ROI in the East Punjab territory. Another film that came close is ABCD 2. Small films like PKP 2 and Kis Kisko Pyaar Karoon really surprised everyone.
Debashish Dey, Aum Moviez (West Bengal)
Bajrangi Bhaijaan emerged a winner, not only in West Bengal but across India. This year could have been a lot better as there were many good releases but most of the big films failed on content, which led to a somewhat average year. I think we will need to see how much Rohit Shetty’s Shah Rukh Khan-Kajol starrer Dilwale earns as it is billed to be one of the biggest films this year.
Apart from PK, one of the top three films in terms of ROI, in West Bengal, was Bajrangi Bhaijaan. It was released by Eros itself but, if sold, the film would have been priced at Rs 7 crore and the film collected more than Rs 15 crore. We can see that the film had returns worth Rs 3.5 crore. Tanu Weds Manu Returns, again an Eros release, collected around Rs 4 crore and had an ROI of Rs 1.4 crore in West Bengal. Last but not least, Piku saw an ROI of more than 100 per cent by collecting around Rs 3.35 crore and delivering an ROI of Rs 2.25 crore.
BH Basha, Bahar Enterprises (Mysore)
This year, the one film that impressed the trade and audience alike was undoubtedly Bajrangi Bhaijaan. The film garnered Rs 11 crore ROI in Mysore. Other films were Tanu Weds Manu Returns, which saw Rs 3.5 crore in ROI; and Tamasha, which witnessed the same ratio in its returns. ABCD 2 garnered around Rs 4 crore in returns at the box office, in our circuit.
This year, there were many small films which turned out to be good, especially in terms of ROI. In Nizam, the films which were profitable were Tanu Weds Manu Returns, which was around Rs 2.37 crore; next Piku, at Rs 1.73 crore; and the surprise package PKP 2, which did business worth Rs 70 lakh. But the film which earned maximum profits was Bahubali as the budget with which it was made was for Tamil and Telugu (it was dubbed in Hindi), where they spent only a few crores but in Hindi the film went on to do business worth Rs 100 crore all over India. This means the films which did maximum business were Bahubali and Bajrangi Bhaijaan, at Rs 7.3 crore.
Jeetu Khandelwal, Movie Pioneers (Orissa)
In the Orissa territory, Bajrangi Bhaijaan saw 100-per cent ROI, at Rs 1.65 crore in returns. Bahubali earned 40 per cent returns, while Tanu Weds Manu Returns too had 30 to 40 per cent ROI. Piku saw 50-per cent ROI in Orissa. Hollywood films Lost World and Fast & Furious 7 too were very profitable films in terms of ROI and each film notched up an impressive profit this year.
This year was very fruitful for Eros. The top two films which earned maximum ROI were both Eros products – Bajrangi Bhaijaan and Tanu Weds Manu Returns. In our Rajasthan territory, the three films that did extremely well in terms of ROI were Bajrangi Bhaijaan, Tanu Weds Manu Returns and Hate Story 3. Bajrangi Bhaijaan garnered Rs 7.5 crore, Tanu Weds Manu Returns collected Rs 4.5 crore and Hate Story 3 Rs 1.5 crore ROI in the Rajasthan circuit.
Rakesh Singh, Maa Sona Films (Bihar)
In Bihar, Bahubali, Bajrangi Bhaijaan and Prem Ratan Dhan Payo fetched great ROI. There were a lot of big releases which carried huge expectations but failed to impress the audience. We have our hopes pinned on Dilwale now, which we hope will reel in record-breaking numbers at the box office.
The year has been so-so. There were only two big films, Bajrangi Bhaijaan and Bahubali, as Prem Ratan Dhan Payo didn’t turn out all that well. Other small films like Tanu Weds Manu Returns and Pyaar Ka Punchnama 2 did good business. But in terms of ROI, in the CP circuit, it was Bahubali (Rs 3 crore), Bajrangi Bhaijaan (Rs 11 crore) and ABCD 2 (Rs 2.25 crore) that scored big on ROI.
Surendra Saluja, Lakshya Movies (East Punjab)
The films that emerged as winners in terms of ROI were Tanu Weds Manu Returns, Bajrangi Bhaijaan and smaller films like Pyaar Ka Punchnama 2 and Kis Kisko Pyaar Karoon. No one expected Kis Kisko Pyaar Karoon to garner such a fabulous response at the box office. This film, along with other small-budget films, was the best surprise winner this year.
Bajrangi Bhaijaan, ABCD 2 and Bahubali scored fabulously in terms of their returns. In Assam, Bajrangi Bhaijaan collected more than Rs 3 crore; ABCD 2 reeled in more than Rs 1 crore and Bahubali too fetched more than Rs 1 crore. Everyone expected Bajrangi Bhaijaan to be a winner but films like ABCD 2 and Bahubali were surprise dhamakas.
Vasudev Chachan, Sunny Films (Rajasthan)
In our Rajasthan territory, the films that did extremely well in terms of returns were Bajrangi Bhaijaan and Tanu Weds Manu Returns. But this year belonged to some small-budget films like Kis Kisko Pyaar Karoon, Hate Story 3, Dum Laga Ke Haisha, Talvar and many more. As always, star power ruled the box office but films like these held their ground and were fruitful for the distributors as their costs were low and their returns were more than 50 per cent.
Bajrangi Bhaijaan, Bahubali and Tanu Weds Manu Returns were the three top winners this year. We are looking forward to Shah Rukh Khan’s Dilwale and Deepika Padukone’s Bajirao Mastani as Khan has always been a top contender and Padukone now has the power to create box-office records with her films. Bajrangi Bhaijaan earned about Rs 13 crore, Bahubali reeled in Rs 7 crore and Tanu Weds Manu Returns collected Rs 6 crore in the CI circuit. Smaller films too did well, like the recent Hate Story 3, Kis Kisko Pyaar Karoon, Dum Laga Ke Haisha and Talvar.
Girish Wankhede, Entity One (Mumbai)
The top films which ruled the box office in terms of maximum ROI were Tanu Weds Manu Returns, Pyaar Ka Punchnama 2, Piku and NH10. These were all small budget films and had returns more than 50 per cent, all India. Films like Pyaar Ka Punchnama 2 and NH10 were made on a budget of `14 crore approximately, including marketing, and the films had a successful run at the box office, especially Pyaar Ka Punchnama 2. Biggies like Bajrangi Bhaijaan and Bahubali too garnered impressive returns.
Now all eyes are on Dilwale and Bajirao Mastani as both films have the potential to reel in impressive numbers.
Tanu Weds Manu Returns was made on a budget of around Rs 22 crore and the film garnered more than Rs 150 crore all India NBOC, hence the film steals the show with a producer’s share of around Rs 95 to Rs 100 crore.
Second in line is Pyaar Ka Punchnama 2 which was made on a buget of Rs 14 crore and had a producer’s share of Rs 40 crore. Third film is Dum Laga Ke Haisha which was made on a buget of Rs 10 to 12 crore and had a recovery of Rs 30 crore along with all the inclusive rights. On the big budget front Bajrani Bhaijaan wins hands down as the film had the largest chunk of returns this year.
PS: This article has not taken into consideration the two films Bajirao Mastani and Dilwale as they released on December 18.