Meri Pyaari Bindu to present its trailer in 5 chapters

Meri Pyaari BinduYash Raj Films breaks clutter with a new concept for the trailer of its forthcoming film Meri Pyaari Bindu. It will bring chapters, five in all that provide a wholesome insight on what this film is all about. In a manner, the chapters are in sync with the film’s narrative, capturing a pulp fiction writer’s story.  With Ayushmann Khurrana in the lead as Abhimanyu, and Parineeti Chopra as Bindu, the film has many moments that one can relate to and it’s a bond that evolves over time. Which is why, a trailer in 5 chapters provided both an unusual strategy, and a way to stay true to its content.

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