Rustom was a good film and Akshay Kumar went all out to promote it, from reality shows to giving interviews on television channels. In fact, they promoted the film on the digital platform very well and those videos became very popular. In the end, the audience loved the film and that was clear at the box office. The songs and trailer too worked very well, which put the film on even firmer footing.
Rustom’s trailer was hard-hitting and didn’t mislead the audience. It was a gritty film and the trailer gave the audience an idea of exactly what to expect. Akshay Kumar travelled to various cities to publicise the film and the producers made sure the promos played at every cinema hall and on every channel. The songs created a positive impact too, which helped in promoting the film. Social media and digital platforms were used well, with the right mix of radio and television promos. Along with the trailers, there were standees placed at several cinemas, which creates very good recall for audiences in small towns. A Flying Jatt had a good children-centric promotion strategy and the song Beat pe booty did well. The team also went on tour in some places, which helped.
Rustom was promoted very well. The theme of the film complemented Kumar’s latest streak of hits, including Baby and Airlift, and the audience expects his films to be either thoroughly entertaining or high on content. Kumar did several city visits and the trailers and poster release created an intense buzz. The songs of the film had a positive impact too, which helped the makers promote their film.
The best-promoted film of August is Rustom. The cast went on several TV shows and publicised it, and the digital marketing strategy gave it that extra push. The music too played a very big role in endearing the film to the audience. Akshay Kumar is on a roll, with back-to-back successful films and the audience loving him in his serious films like Baby and Rustom too.