Naval Salute

brijesh-tandon-150x150 Brijesh Tandon, Distributor, Delhi-UP

Rustom was a good film and Akshay Kumar went all out to promote it, from reality shows to giving interviews on television channels. In fact, they promoted the film on the digital platform very well and those videos became very popular. In the end, the audience loved the film and that was clear at the box office. The songs and trailer too worked very well, which put the film on even firmer footing.

 

Jaspal-Dhingra-e1445080737301-150x150Jaspal Dhingra, Distributor, East Punjab

Rustom’s trailer was hard-hitting and didn’t mislead the audience. It was a gritty film and the trailer gave the audience an idea of exactly what to expect. Akshay Kumar travelled to various cities to publicise the film and the producers made sure the promos played at every cinema hall and on every channel. The songs created a positive impact too, which helped in promoting the film. Social media and digital platforms were used well, with the right mix of radio and television promos. Along with the trailers, there were standees placed at several cinemas, which creates very good recall for audiences in small towns. A Flying Jatt had a good children-centric promotion strategy and the song Beat pe booty did well. The team also went on tour in some places, which helped.

vijay-kher-1 Vijay Kher, Distributor, CP

Rustom was promoted very well. The theme of the film complemented Kumar’s latest streak of hits, including Baby and Airlift, and the audience expects his films to be either thoroughly entertaining or high on content. Kumar did several city visits and the trailers and poster release created an intense buzz. The songs of the film had a positive impact too, which helped the makers promote their film.

 

 

Jeetu Khandelwal2Jeetu Khandelwal, Distributor, Orissa

The best-promoted film of August is Rustom. The cast went on several TV shows and publicised it, and the digital marketing strategy gave it that extra push. The music too played a very big role in endearing the film to the audience. Akshay Kumar is on a roll, with back-to-back successful films and the audience loving him in his serious films like Baby and Rustom too.

 

DEVIKA

 

Rohini Nag and Soumita Sengupta
Collection Chart
As on 16th September, 2017
FilmsWeekWeeklyTotal
Poster Boys110.31Cr10.31Cr
Daddy15.86Cr5.86Cr
The Rally11.54Lk1.54Lk
Sameer12.86Lk2.86Lk
Mr. Kabaadi11.61Lk1.61Lk
IT*112.16Cr12.16Cr
More

Featured Video

Most Viewed Articles

Today

Last 7 Days

Last 30 Days

Twitter

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

We’ll be 8 soon. Here’s a glimpse of what all happened in the year gone by. #BOITurns8 t.co/vwjB02Gb2N

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

#Dangal is now the highest grossing Indian film of all time in #HongKong (HK$ 23.45 Mn); beats the record of… t.co/1Bnbr1AfHB

Facebook

Instagram

This Week’s Issue

Trade Gup

  • Abhay Deol Signs another independent project
  • A busy Rajkummar Rao goes international
  • SSR goes dark with his next, heads for Chambal
  • Padmavati races to meet deadline, teaser soon
  • Sidharth, Varun ‘together’ again on screen
  • Gippy Grewal bags his third Hindi film

IN CONVERSATION

  • Behind the scenes with Team Bhoomi on Sanjay Dutt’s comeback film
  • Gippy Grewal is excited about his second Hindi venture, Lucknow Central
  • Rajkummar Rao, Amit Masurkar bask in acclaim for their upcoming Newton

Straight News

  • LUMB wins another international festival award
  • Cinestaan signs biopic on tennis ace Vijay Amritraj
  • Shiladitya Bora launches banner, impressive line-up