No Head Is Better Than Overheads!

Point 1Not for nothing is Ronnie Screwvala considered a true pioneer and visionary of the film studio movement. If earlier, he set the corporatisation of India cinema in motion with UTV, his new innings with RSVP could herald some much-needed correction in the way studios conduct their business.
A fundamental issue in the studio system is that while output, i.e. number of releases, is uncertain and fluctuates, overheads i.e. staff and office costs are fixed and high. So even when sometimes a film does end up making a table profit, it quickly disappears when you factor in the studio’s running expenses.
RSVP’s solution? Not only do they have an extremely lean team to oversee operations, they are also looking at totally eliminating a major contributor to the cost and employee count – the marketing department – by not having one at all! Instead, they will outsource the function for each film to different agencies and thereby save themselves a pile of committed monthly outgoings.
Smart move, we say, and perhaps one that some others could do well to emulate!

Box Office India
Collection Chart
As on 14th October, 2017
FilmsWeekWeeklyTotal
Chef14.90Cr4.90Cr
Tu Hai Mera Sunday118.37LK18.37LK
2016 The End14.20Lk4.20Lk
Call For Fun13.55LK3.55LK
CRD12.21LK2.21LK
Muavza - Zameen Ka Paisa11.14LK1.14LK
More

Featured Video

Most Viewed Articles

Today

Last 7 Days

Last 30 Days

Twitter

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

Check out the first day first show collections of #SecretSuperstar #Agrat.co/Iex7sMIUWp

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

Check out the first day first show collections of #SecretSuperstar #Bhilwarat.co/F373oAA02X

Facebook

Instagram

This Week’s Issue

Trade Gup

  • It’s going to happen: SRK, Hirani to team up
  • Abbas-Mustan may direct Akshay in whodunit
  • Katrina or Kareena in YRF’s film with Siddharth Anand?
  • Finally, Ekta Kapoor, Anees Bazmee to work together
  • Not one, not two, but three films on November 10
  • Ekta, Alankrita want to repeat their success story

IN CONVERSATION

  • Rohit Shetty says Golmaal was a happy accident for him
  • Paakhi Tyrewala discusses her Pahuna journey

Spotlight

  • Sharad Kelkar plays a tricky role in Bhoomi
  • Anjali Patil reflects on her inspiration for Newton
  • Newton’s Pankaj Tripathi ‘humanises’ his character

Straight News

  • Rashmi Kulkarni to join Priyanka Chopra
  • NOVA Cinemaz debuts in Almora , launches miniplex
  • Siddharth Roy Kapur re-elected as guild president
  • Hrithik, Tiger in YRF’s next, an action-thriller
  • Jio, Roy Kapur Films in deal for video content
  • Lehren celebrates 30 years in industry