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To save costs, RSVP junks marketing dept
Nitesh Tiwari to direct Varun Dhawan?
Amit Sadh is main lead in RGV’s horror film
Ajay Kapoorto co-produce Nikhil Advani’s Baazaar
Enter Hrithik Roshan, Exit Shahid Kapoor

No Head Is Better Than Overheads!

Point 1Not for nothing is Ronnie Screwvala considered a true pioneer and visionary of the film studio movement. If earlier, he set the corporatisation of India cinema in motion with UTV, his new innings with RSVP could herald some much-needed correction in the way studios conduct their business.
A fundamental issue in the studio system is that while output, i.e. number of releases, is uncertain and fluctuates, overheads i.e. staff and office costs are fixed and high. So even when sometimes a film does end up making a table profit, it quickly disappears when you factor in the studio’s running expenses.
RSVP’s solution? Not only do they have an extremely lean team to oversee operations, they are also looking at totally eliminating a major contributor to the cost and employee count – the marketing department – by not having one at all! Instead, they will outsource the function for each film to different agencies and thereby save themselves a pile of committed monthly outgoings.
Smart move, we say, and perhaps one that some others could do well to emulate!

Box Office India
Collection Chart
As on April 22th, 2017
FilmsWeekWeeklyTotal
Begum Jaan1
15.65Cr
15.65Cr
Crazzy Lamhe
1
10K
10K
Romeo - N - Bullet1
6K
6K
Ye Hai Gaddar Dil
1
4K
4K
Bharat Ka Sanvidhan111K11K
The Fate Of The Furious**164.67Cr64.67Cr
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