Latest Updates

Sairaat’s Nagraj Manjule to direct Big B
Akshay Kumarto be seen in new avatar in Gold
Vidya Balan to do another woman-oriented film
PeeCee signsPankaj Parashar for Hindi film
Nikhil Advani’s Baazaarto roll, hunt on for leading lady

One For All

Upcoming Marathi film Ventilator is Priyanka Chopra’s maiden Marathi production under her banner Purple Pebble Pictures. Producer Madhu Chopra and director Rajesh Mapuskar speak to Team Box Office India about their filmvyg_3213

Box Office India (BOI): What led Priyanka Chopra to produce a Marathi film under her banner, Purple Pebble Pictures?

Madhu Chopra (MC): When we set up our production house, the basic agenda was to encourage regional films and integrate them into mainstream cinema. Priyanka (Chopra) believes that there are so many good stories in so many different regions of our country that get told but that don’t give credit to the region. We pick up stories from the region, adapt them with the mainstream and then show them as a Hindi film.

Sometimes, there is a parody, sometimes reality. She felt we must give due credit to every region and let the rest of the country also know what those parts of the country are like. The East and North East are barely 200 km apart but they are very different from each other. It’s the same with Gujarat and Maharashtra. The basic fabric is the same but they are yet so different. The agenda of launching Purple Pebble Pictures was to start with regional films and see how much we can do to encourage and give exposure to the regional space, all over the country and worldwide. God willing, we can do it through her presence, globally.

BOI: Was Ventilator the first Marathi script you considered?

MC: It wasn’t the first script but it was the best script. So when Rajesh (Mapuskar) told me about the story, Ishaan Dutta, who was working with us, brought the story and Rajesh to us.  The first time, Rajesh was very sceptical and gave us a very flimsy narration, like usko maza nahi aa raha, kinds.

vyg_3151Rajesh Mapuskar (RM): No!!! Really? (Laughs)

MC: I am not a filmmaker, so he must have been wondering why he was telling me the story.

RM: NO!!! (Laughs)

MC: (Laughs) The second time, the story was more detailed and I loved it. I spoke to Priyanka and she said we should get a detailed narration. He gave her a detailed narration, which was the third meeting. Priyanka was in India then. He gave such a fabulous narration to Priyanka that she said yes to the film then and there.

Back home, she said, ‘I am sure this will be a very difficult film to make but I am sure that the passion with which Rajesh narrated the film will make it a beautiful film.’ She wanted to make this film even though she knew it would be a difficult film to make because Rajesh had narrated it from his heart. So from one artist to another, the chords connected and they clicked.

BOI: Were you really sceptical initially, as ma’am just said?

RM: (Laughs) No…vyg_3142

MC: Be honest.

RM: Not really. I see my film reflected in the other person’s face… how the person I am narrating to reacts and talks. I get my inspiration from the other person’s reaction when I am conversing with them. And Priyanka was very expressive when I narrated the script to her. I could tell that she was enjoying it and that made me feel more and more involved. So I was not sceptical but I was not sure that Priyanka Chopra and her mother would be interested in doing a Marathi film.

But they made this film, supported this film, and backed my vision from the beginning. This was an extremely difficult project to execute and they did it with heart. The question was,yeh project acha hai but yeh karengey kaise? It is a genuine concern for any producer but Priyanka and Madhuji took that chance and said, Kar lo, ho jaega. And now it is going to be showcased on a global platform. I think this is the first Marathi film to release worldwide simultaneously with its India release, on the same day. They lived up to their promise.

MC: The film is worth it and to showcase this Marathi film worldwide makes us as proud as it gives you satisfaction.

Box Office India
Collection Chart
As on February 25th, 2017
FilmsWeekWeeklyTotal
Running Shaadi1
96L
96L
The Ghazi Attack*
1
10.79Cr
10.79Cr
Irada1
85L
85L
Jolly LL.B 2
2
24.37Cr
96.24Cr
Horror Night26K19L
Rings**210L2.10Cr
More

Featured Video

Most Viewed Articles

Today

Last 7 Days

Last 30 Days

Twitter

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

Check out the first look poster of #AchamillaiAchamillai t.co/LhS4Ct1vQD

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

SRK’s Next Is Yet Untitled #ShahRukhKhan t.co/mU7Fh0h6uW

Facebook

Instagram

This Week’s Issue

TRADE GUP

  • Shah Rukh keeps everyone guessing on title
  • Abhishek, Aishwarya as an on-screen couple again
  • Arjun Kapoor, Parineeti Chopra paired once more
  • Rani Mukerji’s next is Siddharth Malhotra’s Hichki

IN CONVERSATION

  • Esha Gupta gets candid about Commando 2, Baadshaho
  • Music director Mannan Shah talks about working on Commando 2
  • Neha Kakkar on crooning the title track of Badrinath Ki Dulhania

STRAIGHT NEWS

  • Mukti Bhawan wins Critics Choice Award in France
  • Vir Das creates record with his Netflix special
  • Short film Aaba wins at Berlin Film Festival