Picture Time, a one of its kind mobile digital cinema theatre start-up, has raised Rs 25 crore in its pre-series A financing round. The unconventional screening facility – mounted on top of a truck and which inflates into a 120-seating capacity theatre fitted with digital projection in less than 2 hours – is set to roll out 100 new units by the end of the year.
Currently operational with 10 units, they plan to launch over 500 units covering most of the country in the next few years. The company has successfully showcased movies in remote villages in Telangana, Andhra Pradesh, Madhya Pradesh and Chhattisgarh, among other places. This may well turn into a boon for many producers to showcase their content to audiences where traditional cinema halls are not available.