Powering On

Never listen to the gloom-and-doom predictions about the industry for they come from pessimists. Not only is the Hindi film industry thriving, it is in one of its most creative phases

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He was the man behind that eternal song – Jeena yahan marna yahan. He was called the showman of this industry. If you haven’t  guessed already, we’re talking about Raj Kapoor.

It’s no secret that the legendary filmmaker suffered huge losses with Mera Naam Joker as the film tanked. The story goes that the film even sent him into debt. Did Raj Kapoor stop making movies after the huge setback of Mera Naam Joker? Kapoor bounced back with his next film Bobby, which became a big success story.

Years ago, Jeetendra decided to turn producer and made Deedar-E-Yaar, but the film tanked. After that, he decided not to continue with film production. However, years later, when daughter Ekta Kapoor decided to get into movie making business, her father was there for her when she took important decisions. Initially, Ekta Kapoor lost a lot of money as many of her movies tanked. She took a backseat but bounced back after a hiatus and delivered many successful movies in a row.

This year hasn’t been good for her production house and once again, she’s decided to go slow for the time being. Will her recent losses keep her away from filmmaking for long? We all know Ekta Kapoor to be a fearless lady and we are sure she will bounce back and come back stronger than before.

Recently, Disney India decided to take a backseat and NOT make hindi movies in the near future. It was shocking news at the time, and the media claimed that ‘black days lay ahead for the Indian film industry. Really? Is Disney the only company who’s been making movies? Was Disney the only hope for the Indian film industry? The industry is a century old and has never needed a foreign corporate house to run it.

There have been many instances when producers have faced losses but did that stop them from making more movies? After a series of successful movies, there was a lull for Vashu Bhagnani. The man, once known as Producer No 1, had suffered losses and that prompted him to take a sabbatical from film production. But not for long. He returned and made many movies. A few did well and a few didn’t. Today, he’s even ventured into all-India distribution.

Boney Kapoor has been making movies for more years than we can count. Some of his films did well and some didnt. Has that discouraged him from making movies? Not one bit.

There have been stories about a ‘black cloud over the Indian film industry’ and that we are making fewer movies. The fact is the number hasn’t declined drastically, and if it has a little, that’s because
we have finally woken up to making content-
driven films.

Never mind the fate of Shah Rukh Khan’s Dilwale. He believed in the film and made it under his own production house. Currently, he’s producing Imtiaz Ali’s next and, next in line is a film with Aanand
L Rai, which he’s decided to produce, again.

Take the example of Salman Khan, who recently announced his next home production Tubelight being directed by Kabir Khan. Salman Khan believed in Kabir Khan and his script, and is making this film under his own banner. Ajay Devgn believed in Shivaay and dedicated two years to the movie and he too made this film on his own.

In this section of our seventh anniversary issue, we have eminent personalities of our industry discussing the phase we are going through and what’s in store for us. On our part, at Box Office India, we believe that this is a new era for the Indian film industry and there’s no looking back as we go from strength to strength. Jeena yahan marna yahan… iske siva jaana kahan!!! Read on:

Box Office India
Collection Chart
As on 16th September, 2017
FilmsWeekWeeklyTotal
Poster Boys110.31Cr10.31Cr
Daddy15.86Cr5.86Cr
The Rally11.54Lk1.54Lk
Sameer12.86Lk2.86Lk
Mr. Kabaadi11.61Lk1.61Lk
IT*112.16Cr12.16Cr
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