Prernaa Is Soaring High

ParGenerally when a new producer with bagful of money walks into the industry, they are attracted to the glamour of the business rather than to the essence of cinema. But Prernaa Arora of KriArj Entertainment is one new entrant who is different; she definitely means business.

The young filmmaker has a third eye for content and has proved that with her choice of projects. Arora’s first project, Rustom, not only got her accolades, but the film also won a National Award. Now her company is all set to release its next film –Toilet-Ek Prem Katha. And going by the trailer of the film one can safely say that the lady has hit the nail on its cinematic head. 

The Akshay Kumar film apart, Arora has an interesting line-up of projects, all to be produced under her banner, KriArj Entertainment. Her Anushka Sharma film, Pari, has already made an impression with its first look poster.

Arora has also signed multiple film deals with John Abraham, another smart B-town producer who is known for his content driven films. Their first collaboration – Parmanu: The Story Of Pokhran, will release on the December 8.

In addition Prernaa has few exciting projects like Fanney Khan with Rakeysh Omprakash Mehra, Anil Kapoor and Aishwarya Rai Bachchan, a joint collaboration with Junglee Films, a biopic on Abhinav Bindra, she’ll be producing Abhishek Kapoor’s next, Kedarnath, which will reportedly  mark the debut of Saif Ali Khan’s daughter Sara Ali Khan. She has also partnered with the master storyteller Vishal Bhardwaj for his next with Irrfan.

In a matter of a year, Prernaa Arora has not only made an impression in the industry, but taken her production company to a new high.

True to her name, she is indeed an inspiration (read prerna) for aspiring filmmakers.

 

Box Office India
Collection Chart
As on 17th November, 2017
FilmsWeekWeeklyTotal
Qarib Qarib Singlle111.20CR11.20CR
Shaadi Mein Zaroor Aana16.14CR6.14CR
The House Next Door192.43LK92.43LK
Mera Bura Saaya108.2K08.2K
Safe101.01K01.01K
Maheruh112K12K
More

Featured Video

Most Viewed Articles

Today

Last 7 Days

Last 30 Days

Twitter

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

Answer 10: Both #MohanKumar and his sons #Rohit and #GautamKumar produced a film with #HrithikRoshan. It was called… t.co/ClQ3tlwgT6

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

Check out the first poster of #MereyPyareyPrimeminister this #Worldtoiletday2017. t.co/2TGMhCCKuX

Facebook

Instagram

This Week’s Issue

Trade Gup

  • What is Rajkumar Hirani’s next sequel?
  • Vishal Bhardwaj to have three releases in 2018
  • Phantom to clash with Reliance Phantom
  • Zee to acquire UTV Movies
  • Akshay Kumar, Arshad Warsi in Jolly LLB 3

In Conversation

  • A M Turaz weaves poetry into his lyrics for Padmavati
  • Laxmi Raai makes her Bollywood debut with her 50th film, Julie2
  • SVF’s Mahendra Soni breaks a record for Amazon Obhijaan
  • Milind Rao on The House Next Door and his love for horror
  • Guru Randhawa hits a high note with Ban ja tu meri rani
  • Freewheeling with Sidharth Malhotra after Ittefaq

Straight News

  • Bhutiani is jury member at Munich fest
  • Prashantt Guptha to reprise Rafi classic
  • Fox, Abundantia to make P Gopichand biopic
  • Karan Johar’s short film to roll soon

Spotlight

  • When editing, I never direct, says Chandan Arora
  • For Eeshit Narain, it all started over a cup of tea…
  • I love the modern version of my script: Kamna Chandra
  • It was very personal for me, admits Ghazal Dhaliwal