Generally when a new producer with bagful of money walks into the industry, they are attracted to the glamour of the business rather than to the essence of cinema. But Prernaa Arora of KriArj Entertainment is one new entrant who is different; she definitely means business.
The young filmmaker has a third eye for content and has proved that with her choice of projects. Arora’s first project, Rustom, not only got her accolades, but the film also won a National Award. Now her company is all set to release its next film –Toilet-Ek Prem Katha. And going by the trailer of the film one can safely say that the lady has hit the nail on its cinematic head.
The Akshay Kumar film apart, Arora has an interesting line-up of projects, all to be produced under her banner, KriArj Entertainment. Her Anushka Sharma film, Pari, has already made an impression with its first look poster.
Arora has also signed multiple film deals with John Abraham, another smart B-town producer who is known for his content driven films. Their first collaboration – Parmanu: The Story Of Pokhran, will release on the December 8.
In addition Prernaa has few exciting projects like Fanney Khan with Rakeysh Omprakash Mehra, Anil Kapoor and Aishwarya Rai Bachchan, a joint collaboration with Junglee Films, a biopic on Abhinav Bindra, she’ll be producing Abhishek Kapoor’s next, Kedarnath, which will reportedly mark the debut of Saif Ali Khan’s daughter Sara Ali Khan. She has also partnered with the master storyteller Vishal Bhardwaj for his next with Irrfan.
In a matter of a year, Prernaa Arora has not only made an impression in the industry, but taken her production company to a new high.
True to her name, she is indeed an inspiration (read prerna) for aspiring filmmakers.