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PVR Cinemas Partners

ComScore, formerly Rentrak, today announced an agreement with PVR Cinemas, to launch its International Box Office Essentials service to report daily theatre-level information. Under this agreement, PVR Cinemas will utilise Rentrak’s Box Office Essentials service and provide them with daily box-office results for its cinema circuit, which includes 562 screens in 48 Indian cities.

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