It is dangerous for a sequel to lean too heavily on its title because titles can help only for the first few days. The content has to be very strong to help the film survive. People are smart and filmmakers are now catering to a very discerning audience.
Sequels that connect with the youth work wonders, like Badrinath Ki Dulhania. This increases their chances of commercial success. The film should therefore have a young star cast like Varun Dhawan and Alia Bhatt in Badrinath Ki Dulhania. If you cast actors whose popularity is on the wane, then the film will fail and that’s what happened with Kahaani 2. The second reason a film works is its music, which is the backbone of a film. Force 2 had weak music, so it failed and now Badrinath Ki Dulhania has super hit songs and the film is definitely going to work at the box office.
The ‘sequel’ tag has the power to drive the audience to cinemas but only good content will help the film sustain at the ticket counter. I believe that many sequels lack good content.
Content is very important when it comes to sequels. The title attracts the audience but, at the end of the day, it’s the content that will make the film work. The first half of this year has Naam Shabana and Badrinath Ki Dulhania, which will work great at multiplexes solely due to their high content value. Also, Bahubali: The Conclusion is one of the most-awaited sequels. In short, the content of the film should be promising for a sequel to work.
We have many sequels lined up in the first half of the year, like Bahubali: The Conclusion and Sarkar 3, and the success of these movies will ride on their content. I think the Sarkar franchise and Bahubali: The Beginning had strong content and hence they are working. So if the prequels did well, then people will turn up to watch the sequels. But the latter will succeed only if they too have great content.