Rest Content

The second half of 2015 promises to be a cracker, with a platter of content-rich films, big and small, catering to a discerning audience

After a dull first half, the second half of 2015 started with a bang, with back-to-back releases rich in content smashing records at the box office. To start with, Piku, Tanu Weds Manu Returns and ABCD 2 turned around a dismal first half of the year. Many films that followed also rang in massive numbers, like Bahubali – The Beginning, Bajrangi Bhaijaan, the much-acclaimed Masaan, which also won hearts, to last week’s release Drishyam, which has struck a chord with its content.

Gunning for the remaining 20 weeks this year, we have a platter of both big and small releases, which promise a perfect mix between great content and exceptional box-office returns. We have big films like Akshay Kumar and Sidharth Malhotra’s Brothers, Saif Ali Khan-Katrina Kaif starrer Phantom, Shahid Kapoor-Alia Bhatt’s Shaandaar, Kangna Ranaut-Imran Khan’s Katti Batti, debut actors Sooraj Pancholi-Athiya Shetty’s Hero, Amitabh Bachchan-Farhan Akhtar’s Wazir, Akshay Kumar’s Singh Is Bliing, Aishwarya Rai Bachchan-Irrfan’s Jazbaa, Salman Khan’s Prem Ratan Dhan Payo, Sunny Deol’s Ghayal Once Again, Ranbir Kapoor-Deepika Padukone’s Tamasha, Shah Rukh Khan-Kajol-Varun Dhawan’s Dilwale and finally Ranveer Singh-Deepika Padukone-Priyanka Chopra’s Bajirao Mastani. We also have smaller releases that are high on content lined up, like Gour Hari Dastaan, Meeruthiya Gangster, Talvar, Titli and many more.

This week, we asked tradewallahs to comment on their expectations from the next few months, which will see 18 big releases across 20 weeks. We asked them what they think, feel and hope from the rest of the 2015. Here’s what they had to say:

Vijay Singh, CEO, Fox Star Studios

Fox Star Studios has an exciting line-up of content releasing over the next six months. Our first two projects are part of our strategic alliance with Karan Johar’s Dharma Productions. Two of the biggest directors in the country – Karan Malhotra with Brothers and Vikas Bahl with Shaandaar – will release this August and Dussehra, respectively. During Diwali, we release the hugely anticipated Prem Ratan Dhan Payo, where iconic director Sooraj Barjatya and Salman Khan team up yet again. Superlative content has played a huge role in getting viewers back to cinemas and we are extremely proud of our line-up.

Amar Butala, COO, Salman Khan Films

The first six months of 2015 were relatively uneventful. In fact our film Bajrangi Bhaijaan is the first blockbuster of 2015, and we are overwhelmed by the love the film has got from audiences across the globe.

The next six months have some really solid films lined up- our next production Hero which releases on September 11 launches two very talented actors Sooraj Pancholi and Athiya Shetty. The trailer has been received well both in the trade and with audiences and the first song of the film Main hoon hero tera sung by Salman Khan and launched earlier this week has already become a rage. The music in a debutant film is critical and the music of Hero has been carefully curated by Salman and T series. The EVENT film in the second half of 2015 is going to be the Rajshri Productions’ Prem Ratan Dhan Payo, which brings back Sooraj Barjatya and Salman Khan in an entertaining family drama, which is also the perfect Diwali release. Prem Ratan Dhan Payo promises to be the biggest film this year.

The other interesting releases for the year are Dharma’s Shaandaar in October which is Vikas Bahl’s next after Queen, and of course Rohit Shetty’s Dilwale which has an incredible star-cast and a superb release window in December 2015.

Vivek Krishnani, SVP, Revenues and Marketing, MSM Motion Pictures

The past few weeks have been very exciting at the box office with Bajrangi Bhaijaan and Bahubali creating new records at the box office. With Tanu Weds Manu Returns, ABCD 2 and Piku proving to be mega hits, 2015 is proving to be one of the best years in recent times. Going forward we have Dharma’s Brothers that is again looking at a massive opening. Ranbir-Deepika’s Tamasha and Akshay Kumar’s Singh is Bliing are two other very interesting films that can set the cash registers ringing. In December we have Ranveer-Deepika’s Bajirao Mastani and the SRK-Kajol led Dilwale– both the films are bound to break records at the box office. Most importantly it will be interesting to see if Salman Khan continues his dream run and gives us another Rs 300 crore plus blockbuster with Prem Ratan Dhan Payo. Other interesting films to look forward to include Vikas Bahl’s Shaandaar, Bejoy Nambiar’s Wazir and Firoz Nadiadwala’s Welcome Back.

Sheel Kumar, Producer

Last year was dull and this year is much better. The films that are releasing suggest that filmmakers have finally realised that content, not star power, works at the box office. In the upcoming weeks, we have all kinds of films, from content-rich, small-budget films to big-budget productions. So we can safely say that achche din aa gaye hai. And if we stick with good content, I am sure next year will be even better.

Ratan Jain, Producer

We have had some films doing outstanding business in the recent past, like Bajrangi Bhaijaan, Bahubali and Tanu Weds Manu Returns. Each one of these earned good returns on investment. In the coming weeks, we have Brothers, Phantom, Hero, Katti Batti, Singh Is Bliing, Prem Ratan Dhan Payo, Shaandaar, Tamasha, Dilwale and Bajirao Mastani. These films are not just big starrers but they also look content-oriented. Today, filmmakers have realised that without a good story and good performances, a film will just not work. Gone are the days when the music album used to make a film work at the box office. So let’s just hope the second half of the year brings in gigantic business, enough to cover last
year’s losses.

Pradeep Sarkar, Director

Bahubali did fantastic business at the box office and it also had repeat value. Now we know that the audience wants something new and outstanding. Bajrangi Bhaijaan, which is still going strong, had a beautiful story and Salman Khan’s presence was the cherry on the cake to a wonderful story. In the past too, films like Tanu Weds Manu Returns and Piku did outstanding business because of their content and performances by the star cast. Last year, the second half was not all that great, apart from PK. But this year, the second half has been good and the line-up also looks interesting as we have another Salman Khan film with Sooraj Barjatya – Prem Ratan Dhan Payo, and then Dilwale and Bajirao Mastani. Apart from these three big films, I am sure there will be many more surprises.

Collection Chart
As on 14th October, 2017
Tu Hai Mera Sunday118.37LK18.37LK
2016 The End14.20Lk4.20Lk
Call For Fun13.55LK3.55LK
Muavza - Zameen Ka Paisa11.14LK1.14LK

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