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Sameer Nair Appointed

Aditya Birla Group Chairman Kumar Mangalam has brought Sameer Nair on board to help revive Applause Entertainment, a film production house he shut a few years ago.

Birla now intends to produce ‘binge-worthy’ content for platforms like Netflix, Hotstar and Amazon Prime and, to do this, he is investing Rs 300 crore in this project. His plan is to revive Applause Entertainment, to create and distribute content in film, television and digital for new audiences and new markets. Applause Entertainment will start producing shows based on horror, romance, drama, etc., in the Hindi, Telugu and Tamil languages.

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