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Screen Wars

The lack of sufficient cinema screens is hitting the Hindi film industry where it hurts most – revenue collection. Is there a solution?

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Our country produces the highest number of movies every year. We have multiple states and many languages, and filmmakers make movies in every language. So here’s the BIG question: while we produce the highest number of movies every year, do we have enough screens to show them?

Every state has cinema halls that screen movies made in their respective languages. There are states where it is mandated that, a cinema owner must screen a certain number of regional movies to promote regional cinema.

Even if there are avid fans of Hindi movies across the country, there are some states where a section of the audience prefers to watch cinema from their own region. This begs the question: are there enough screens to accommodate regional and Hindi films?

Time and again, whenever it is announced that two films will release on the same date, the question uppermost on everyone’s minds is: which movie will bag more screens? Which one will get the better screens? Which one will be assigned better timings?

Amid the race to put out the right trailer, and get your marketing and promotion right, a filmmaker is invariably drawn into the screen wars. Yes, it’s a tough battle to fight but there is no escape.

A filmmaker is a creative person. It is his or her job to make movies and then hand them over to their respective distributors, to take care of what they have made. However, in the recent past, we’ve seen filmmakers get sucked into the chase of bagging better cinemas and screen timings.

Why is this happening? And how can it be rectified? The answer is simple – the country that makes the highest number of movies every year needs many more cinema screens.

On one hand, while the number of single-screen cinemas is fast dwindling, the multiplexes are not growing as fast as expected. It was once said that most single-screens would turn into multiplexes, which would solve the crunch of screens. Sadly, that’s not happening.

Today, with growing ticket prices and availability of pirated movies, movie-goers are looking for movies and cinema halls that are worth the pretty penny they’re spending on the experience. Multiplex owners are left with no choice but to serve up an experience that lives up to expectations. This takes considerable investment, which in turn slows the growth
of multiplexes.

In this section, we have asked the experts to share their thoughts on where we are lacking and what we can do about it. Read on:

Box Office India
Collection Chart
As on January 21th, 2017
FilmsWeekWeeklyTotal
Ok Jaanu1
16.55Cr
16.55Cr
Haraamkhor
1
1.13Cr
1.13Cr
Ashley1
3K
3K
Yeh Hai Full 2 Dhamaal
1
10K
10K
xXx: Return of Xander Cage**122.59Cr22.59Cr
Prakash Electronic216K16K
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