Screen Wars

The lack of sufficient cinema screens is hitting the Hindi film industry where it hurts most – revenue collection. Is there a solution?

blah-w

Our country produces the highest number of movies every year. We have multiple states and many languages, and filmmakers make movies in every language. So here’s the BIG question: while we produce the highest number of movies every year, do we have enough screens to show them?

Every state has cinema halls that screen movies made in their respective languages. There are states where it is mandated that, a cinema owner must screen a certain number of regional movies to promote regional cinema.

Even if there are avid fans of Hindi movies across the country, there are some states where a section of the audience prefers to watch cinema from their own region. This begs the question: are there enough screens to accommodate regional and Hindi films?

Time and again, whenever it is announced that two films will release on the same date, the question uppermost on everyone’s minds is: which movie will bag more screens? Which one will get the better screens? Which one will be assigned better timings?

Amid the race to put out the right trailer, and get your marketing and promotion right, a filmmaker is invariably drawn into the screen wars. Yes, it’s a tough battle to fight but there is no escape.

A filmmaker is a creative person. It is his or her job to make movies and then hand them over to their respective distributors, to take care of what they have made. However, in the recent past, we’ve seen filmmakers get sucked into the chase of bagging better cinemas and screen timings.

Why is this happening? And how can it be rectified? The answer is simple – the country that makes the highest number of movies every year needs many more cinema screens.

On one hand, while the number of single-screen cinemas is fast dwindling, the multiplexes are not growing as fast as expected. It was once said that most single-screens would turn into multiplexes, which would solve the crunch of screens. Sadly, that’s not happening.

Today, with growing ticket prices and availability of pirated movies, movie-goers are looking for movies and cinema halls that are worth the pretty penny they’re spending on the experience. Multiplex owners are left with no choice but to serve up an experience that lives up to expectations. This takes considerable investment, which in turn slows the growth
of multiplexes.

In this section, we have asked the experts to share their thoughts on where we are lacking and what we can do about it. Read on:

Box Office India
Collection Chart
As on 17th November, 2017
FilmsWeekWeeklyTotal
Qarib Qarib Singlle111.20CR11.20CR
Shaadi Mein Zaroor Aana16.14CR6.14CR
The House Next Door192.43LK92.43LK
Mera Bura Saaya108.2K08.2K
Safe101.01K01.01K
Maheruh112K12K
More

Featured Video

Most Viewed Articles

Today

Last 7 Days

Last 30 Days

Twitter

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

#TeamBOI wishes @thesushmitasen a very Happy Birthday! t.co/4ljffzbz3c

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

January 12, 2018 to see #Phantom and #Reliance clash at the Box-Office.t.co/1JcMIV4gtu

Facebook

Instagram

This Week’s Issue

Trade Gup

  • What is Rajkumar Hirani’s next sequel?
  • Vishal Bhardwaj to have three releases in 2018
  • Phantom to clash with Reliance Phantom
  • Zee to acquire UTV Movies
  • Akshay Kumar, Arshad Warsi in Jolly LLB 3

In Conversation

  • A M Turaz weaves poetry into his lyrics for Padmavati
  • Laxmi Raai makes her Bollywood debut with her 50th film, Julie2
  • SVF’s Mahendra Soni breaks a record for Amazon Obhijaan
  • Milind Rao on The House Next Door and his love for horror
  • Guru Randhawa hits a high note with Ban ja tu meri rani
  • Freewheeling with Sidharth Malhotra after Ittefaq

Straight News

  • Bhutiani is jury member at Munich fest
  • Prashantt Guptha to reprise Rafi classic
  • Fox, Abundantia to make P Gopichand biopic
  • Karan Johar’s short film to roll soon

Spotlight

  • When editing, I never direct, says Chandan Arora
  • For Eeshit Narain, it all started over a cup of tea…
  • I love the modern version of my script: Kamna Chandra
  • It was very personal for me, admits Ghazal Dhaliwal