We’re reaching out to the world with more movies, recovering costs quicker too
Duration of making a film: Earlier it used to be really difficult to get dates for heroes and heroines. It would take two to three years to make a film. Now, things have changed. Due to technological and other advancements, the entire process of making a film takes hardly eight to nine months.
Multiplexes: More films can be released at one go because there is more space for producers to screen their films. Earlier, people had to focus on one film at a time. Producers found it pretty difficult to go in for multiple-film release.
Taxes: There used to be a lot of complications regarding government taxes, because of which films would face a lot of problems. In recent times, the whole taxation picture has been transformed and has become more flexible.
Producers in power: There used to be a lot of hassle in dealing with distributors. The producer had to consult the distributors for the figures and during other decision-making processes. Now most production houses have their own studio and are independent enough to release their films all by themselves, all over the world.
Raw stock: Initially we would require raw stock to shoot a film. With digital-format cameras, there is no requirement of raw stock. Nor do we need a lab to expose the raw stock to get the final product.
Film print to digital: This has been one of the biggest transformations over the years. To get a film released in the theatres was quite a tedious job because it required a lot of shuttling of film prints all over the country. Now that the format has changed to KDM, it is way more convenient to release a film – and way quicker too.
Digitisation: With the advent of the internet and so many digital platforms, it has become really easy to reach out to audience about any film. People living in any part of the world can watch any film they want.
Recovery: Recovery of a film’s costs has become easier. Earlier, producers had to wait months for recovery, six to seven months in many cases. It would also take a lot of time to get the film released in different markets. Now, within a week or two, we get recovery of a film, including satellite rights and digital rights as well.
– On changes that have occurred over the years in Tinsel Town
(Written by Ganesh Jain, producer and co-owner of Venus Records)