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Spider-Man Triumphs Over Hindi Releases

This week, the Hindi releases of Maximum, Daal Mein Kuch Kaala Hain and Superman Of Malegaon battled it out with Hollywood franchise The Amazing Spider-Man at the box office. India has become an important market for Hollywood films and like most other English releases, Spider-Man too enjoyed an Indian release prior to its US release. The film went all out to capture the box office pie, with 1,000 prints in 3D, 2D and IMAX formats, and in four languages – English, Hindi, Tamil and Telugu. No doubt, the film outshone the Hindi releases with a grand opening at the box office.

Rajesh Thadani of Multimedia combines says, “Spider-Man got an amazing opening! The morning shows opened to 60 per cent collections and the number of shows is growing. The other films, Maximum (15 per cent), Daal Mein Kuch Kaala Hain (5 per cent) did not take a good opening.”

In Delhi too, Spider-Man cast a charming web on movie-goers. G D Mehta of Bobby Arts International says the film took an opening of 60 per cent in Delhi. “The second show was almost house full. Maximum seems to be a good film and its business might grow over the weekend but the other two Hindi films will not do well.”

In West Bengal too, Spider-Man hogged the limelight. Sunit Singh of Aum Moviez reveals, “The opening of Spider-Man was 60 to 70 per cent. Audiences love the film, especially in multiplexes. It will only do better. Maximum, on the other hand, took a poor opening of 15 to 20 per cent while shows of Daal Mein Kuch Kala had to be cancelled due to lack of audience.”

In the Rajasthan circuit, Sunil Bansal of Yash Raj Jai Pictures adds, “Spider-Man has received an excellent opening of 70 to 80 per cent. In contrast, Maximum had an opening of barely 10 per cent. No other films released in this territory.”

In Orissa, the Hindi dubbed version of Spider-Man met with a very good response. Jeetu Khandelwal of Movie Pioneers reveals, “In Bhubaneswar alone, the film opened to 80 per cent collections. It is a family film and kids really love it. It will do really well today and over the weekend too. Maximum opened to scarcely 10 per cent.”

Harshita V

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