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Take One

Screen Test

Whenever tradewallahs discuss a film promo or a campaign that has just been launched, among the first comments that you hear are those deeming the product ‘multiplex-friendly’ or, alternatively, skewed towards ‘single-screen audiences’. Underlying this distinction is the belief that

Buy One, Get One Free

Just days remain before two of the most iconic fictional characters of all time come face-to-face on screen. Batman v Superman: Dawn of Justice releases worldwide – including here in India – on March 25 to great expectations. While a

Monkey Off Fox’s Back?

Question: What is the most effective way to to end up with Rs 100 crore in our line of work? Answer: Start with Rs 1,000 crore! It’s an old joke but still manages to evoke a chuckle because like most great

Figures Of Speech

And so it is behind us now, the most important annual policy announcement of the central government – or, as some would say, that time of the year when the sarkaar puts its mouth where our money is – the

Third Time Lucky?

On February 29, Finance Minister Arun Jaitley will present the Union Budget to the Indian Parliament, his third during the current Narendra Modi-led government. In our editorial preceding his very first Budget speech in July 2014, we had enlisted a

Third Time Lucky

On February 29, Finance Minister Arun Jaitley will present the Union Budget to the Indian Parliament, his third during the current Narendra Modi-led government. In our editorial preceding his very first Budget speech in July 2014, we had enlisted a

And The Award Doesn’t Go To… No Prizes For Guessing!

So will Leonardo DiCaprio finally get the monkey off his back or will the Academy continue to inexplicably snub him? Will Bryan Cranston break big with Trumbo or will Michael Fassbender be rewarded for a ‘Jobs’ well done? Will it

Digital Warfare

If you were to stand at any traffic junction on the New Link Road near our office in Andheri West, Mumbai, and randomly throw pebbles at passersby, chances are very high that besides getting a multilingual crash course in curse

Much Needed ‘Lift’

The big, and very welcome, news in the week that went by was that of Airlift soaring past the Rs 100-crore mark after a strong showing in its second weekend. A film based on the Iraqi invasion of Kuwait, where

Shifting Sands?

Much like the blossoming of flowers or the growing up of children – or to take less pleasant examples, the emergence of a paunch and the loss of a hairline! – often, one doesn’t notice gradual changes till, one fine

Time To Get Real?

If there was one abiding theme that emerged from the box office in 2015, it was that there was no abiding theme, no safe formula, and no sure-shot genre any more! Sample a cross-section of films that, to varying extents,

From Patiala To Perth Via Plymouth And Philadelphia

Let’s face it, for all the periodic talk we hear about Hindi cinema being on the verge of ‘crossing over’ to a global audience, we remain essentially a very Indian industry, not only in terms of our content but also

Three Cheers (And Four Suggestions) For Mr Benegal

In a most welcome move, the Central Government announced last week the appointment of a six-member committee to suggest recommendations for the restructuring of film censorship in India. As we all know, the Central Board of Film Certification (CBFC) is

Capacity Test

And so it is upon us – the ‘Clash Of Titans’, the ‘Battle Royale’, the ‘War-Unto-Death’ and other such bellicose billings that would alarm someone not in the know into thinking that the US and Russia were on the verge

A Living, Loving Legend

The flipside of leading your life as an open book is that, sometimes, people don’t pay it as much attention, or treat it with as much reverence, as they would something else that is shrouded by an aura of opaqueness

Premature Evacuation?

That we are an under-screened nation when it comes to film exhibition is hardly an earth-shattering revelation to the enlightened readership of this film trade magazine. With barely 8,000-8,500 screens available to serve a population of over 120 crore, an

A Welcome Initiative

Over the years, on this page, we have had many a reason to express our dismay, disapproval or disappointment at the actions – and in some cases, inaction – of the official machinery, that have had an adverse impact on

Pay Dirt

In an uncharacteristic display of speedy execution that would in other circumstances be most welcome indeed, and testify to the central government’s professed mission to be more efficient and fleet-footed, the Central Board of Excise and Customs (CBEC) notified on

A Two-Part Prayer For Our Times

As we enter into Samvat 2072 – the New Year as per the traditional Hindu calendar that Diwali heralds – let’s start with a little prayer that is relevant to the times we live in. To the divine powers-that-be, we

King Of Good Times?

The stage is all set for one of the year’s most awaited films, Prem Ratan Dhan Payo, to potentially create box office history when it releases in a few days. It is easy to see why expectations are at a

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  • Amitabh Bachchan teams up with Ram Gopal Varma for Sarkar 3
  • Akshay Kumar's Toilet Ek Prem Katha to start rolling in November, 2016


  • Sonakshi Sinha on her first solo heroine film, Akira
  • Team Kanha on why they chose to focus on the Dahi Handi festival in their upcoming Marathi film
  • Team Island City on their dark humour film, and how it salutes the spirit of Mumbai


  • Pritam's song played at Rio Olympics
  • PVR launches new multiplex in Kandivali
  • United Mediaworks expands its footprint to Bangladesh