Six months into 2016, we take stock of the business, with films that released and those that are highly anticipated in the next few months
In a few days from now, we will be halfway through 2016, and it’s time to gauge how the Hindi film industry has performed so far. Given that we are the biggest film industry in the world, the six-month period between January and June has been choc-a-bloc with releases.
The year kick-started with Wazir, Chauranga, Chalk n’ Duster, Airlift, Jugni, Kyaa Kool Hain Hum 3, Saala Khadoos and Mastizaade in the month of January. February took off with Ghayal Once Again, Sanam Teri Kasam, Fitoor, Sanam Re, Direct Ishq, Ishq Forever, LoveShhuda, Neerja, Aligarh, Bollywood Diaries, Love Shagun and Tere Bin Laden: Dead Or Alive. March, which also concluded the first quarter of the year, had releases such as Zubaan, Jai GangaaJal, Teraa Surroor, Kapoor & Sons and Rocky Handsome.
April not only began the second quarter but also became the favourite month for tradewallahs, with films such as Ki & Ka, Love Games, Fan, Nil Battey Sannata, Laal Rang, Baaghi and Shortcut Safari releasing. In May, cinemas saw One Night Stand, Traffic, 1920 London, Azhar, Buddha In A Traffic Jam, Sarbjit, Phobia, Veerappan, Fredrick and Waiting. June, also the last month of the first half of 2016, so far has had a mix of releases such as Housefull 3, Dhanak, Do Lafzon Ki Kahani, Te3N and Udta Punjab while the last Friday of June will see Raman Raghav 2.0, Junooniyat, 7 Hours To Go and Rough Book releasing.
There were many misses at the ticket window too, with many films not meeting expectations. The first half of the year depended mainly on content-rich films and the industry had no complaints as these films fared well at the box office too. We had a great mix of genres for the first half of 2016, from women-centric films to out-and-out male-dominated action flicks, from comedy to action, romance to drama.
Our audience not only enjoyed the Hindi releases but also put many Hollywood films on a pedestal along with a few regional releases thrown in. However, the industry hopes to see some really big numbers during the second half of the year as there is a strong arsenal of biggies lined up for release.
As always, gunning for the second half are the superstars. Since the second half of the year will witness many festivals, most big banners are set to release their films during the much-anticipated festival season and holiday period.
Here’s how the industry rates the first six months of the year and states their expectations from the second half. Over
The first half of 2016 has been good for both Bollywood and Hollywood. It has been ruled by superlative, entertaining and inspiring content. At Fox Star Studios too, we have had tremendous achievements on our Bollywood and Hollywood slate. As an ardent and strong supporter of diverse content, we have scaled new heights of success with our content driven films like Neerja and Kapoor & Sons. We’ve had a series of blockbusters – Neerja, Kapoor & Sons, Deadpool, Oscar winner The Revenant, Kung Fu Panda 3, X-Men: Apocalypse. This summer, Hollywood has been upbeat and has received astounding response from the audiences. Movies like Deadpool, X-Men: Apocalypse, The Jungle Book, Captain America: Civil War have shone. Now it’s time for the big Bollywood blockbusters to entertain the audience.
As we gear up for the second half of 2016, we look forward to our key tentpole projects like M.S. Dhoni – The Untold Story and Karan Johar’s Diwali blockbuster – Ae Dil Hai Mushkil and Akira directed by AR Murugadoss in the coming months from our Bollywood slate. From our Hollywood slate, we have big ticket movies like Independence Day: Resurgence and Assassin’s Creed, Ice Age : Collision Course, Trolls and Miss Peregrine’s Home For Peculiar Children.
It has been a dream run for us at the studio with movies like The Jungle Book, Baaghi, Captain America: Civil War, Zootopia and Finding Dory. In fact, The Jungle Book has set new marketing, localisation and box office benchmarks for the industry at large. We are very proud about having the highest and second highest grossing English movies for this year from our studio – The Jungle Bookand Captain America: Civil War.
Our Hindi movie, Baaghi starring Tiger Shroff and Shraddha Kapoor has gone on to do excellent business at the box-office – we are thrilled with the results. In fact Baaghi is also our second movie in the Top 5 grossing movies for the year across all English and Hindi movies. What is really special about Baaghi was the performance of the movie in so many mass and commercial centres where we haven’t seen a Hindi movie from the industry perform in a long time.
Animation is very close to our hearts as The Walt Disney Company, and while Zootopia worked wonderfully well with kids and adults, our recent release Finding Dory has garnered the biggest opening weekend for any Disney.Pixar movie in India. Both films have been loved by kids and families – and that is our core goal with our animation movies.
As we enter the second half of 2016, we look forward to a prolific slate from the house of Marvel, Lucas and Disney across Animation and Live Action – with movies like Mohenjo Daro, Dangal, Marvel’s new franchise inDoctor Strange, Mira Nair’s Queen Of Katwe, Rogue One and a very special animation movie Moana.
On an industry level, what has been phenomenal is not just the performance of English movies but also regional movies like Sairat. This is a time when great content in movies is being loved by all, and it truly is language agnostic.