Q1 of 2017 was underwhelming but Q2 has the firepower to bring in big bucks
We are on the threshold of the second quarter of 2017, with a mixed bag of releases behind us in the first quarter of the year. The year kick-started with a spate of releases in January, like Dharma Productions’ OK Jaanu, Nawazuddin Siddiqui-starrer Haraamkhor, Sunil Grover’s Coffee With D, Sanjay Gupta’s Kaabil featuring Hrithik Roshan, and Rahul Dholakia’s Raees starring Shah Rukh Khan.
In February, we saw Subhash Kapoor’s sequel Jolly LLB 2 featuring Akshay Kumar, Taapsee Pannu, and Amit Sadh’s Running Shaadi, The Ghazi Attack, Irada featuring Naseeruddin Shah and Arshad Warsi, Vishal Bhardwaj’s Rangoon featuring Kangana Ranaut, Saif Ali Khan and Shahid Kapoor, Wedding Anniversary and Mona_Darling.
March saw Commando 2, Jeena Isi Ka Naam Hai, Varun Dhawan and Alia Bhatt’s Badrinath Ki Dulhania, Govinda’s Aa Gaya Hero, Vikramaditya Motwane’s Trapped starring Rajkummar Rao, Abbas-Mustan’s Machine, Anushka Sharma’s Phillauri, Anaarkali Of Aarah, Naam Shabana and Rahul Bose’s Poorna.
Alongside the Hindi releases, we were treated to some Hollywood biggies like XXX: Return Of Xander Cage, Resident Evil Final Chapter, John Wick: Chapter 2, Lion, Logan, Kong: Skull Island and Beauty And The Beast.
While the first quarter had its share of hits and misses, the second quarter of 2017 is expected to have a good run, beginning with Vidya Balan’s Begum Jaan. April will have Laali Ki Shaadi Mein Laaddoo Deewana, Mirza Juuliet, Mukti Bhawan, Sonakshi Sinha’s Noor, Raveena Tandon’s Maatr and SS Rajamouli’s mega-venture Baahubali: The Conclusion.
May will also have an interesting mix of releases starting with Trinity Pictures’ Sniff, Ram Gopal Varma’s Sarkar 3 with Amitabh Bachchan reprising the role of Sarkar, Yash Raj Films’ Meri Pyaari Bindu featuring Parineeti Chopra and Ayushmann Khurrana, Irrfan’s Hindi Medium, Balaji Motion Pictures Half Girlfriend directed by Mohit Suri and featuring Arjun Kapoor and Shraddha Kapoor, Rajkummar Rao and Shruti Haasan’s Behen Hogi Teri, Daddy, Sushant Singh Rajput and Kriti Sanon-starrer Raabta and Ashwni Dhir’s Atithii Iin London.
From the looks of it, 2017 seems like the year of good content with an interesting mix of genres. But will this translate into good business too? And can we expect the coming months to be prosperous for our industry? This week, we asked tradewallahs to give us their take on the first quarter of 2017 and what we can expect in the second quarter of the year. Here’s what the film industry has to say:
The first quarter of 2017 has been a big boost for the film industry. The box office compared to last year has grown by 10 per cent already with three 100 crore hits. The audience’s tastes are changing and that is encouraging. The coming quarter is likely to bring the biggest haul of the year at the box office, almost close to Rs.600-700 crore with The Fate Of The Furious, Baahubali: The Conclusion and Tubelight, which will have audiences thronging to cinema halls.
We started the year on a great note. Our first release of 2017, Disney’s Beauty And The Beast, has been a success and we are thrilled that the Indian audience are enchanted with the newest rendition of this magical tale! We had introduced a different avatar of the story to the Indian audience through our Live Entertainment show last year, but with the movie, we reached out to a wider audience. Our marketing efforts pivoted around the content of the film – as nothing speaks better than that – and it’s encouraging to see that families, kids and adults alike have gone out to watch the film and have loved it.
The summer of 2017 has great offerings from us – across genres and audiences. Marvel, Disney and Pixar bring back the next chapter in their respective tent-pole blockbuster offerings – Marvel’s Guardians Of The Galaxy Vol 2, Disney’s Pirates Of The Caribbean: Salazar’s Revenge and Disney Pixar’s Cars 3 respectively. We could not be more excited about the action that can be expected from the quarter and the creative strategies deployed. Along with all our localisation efforts, it will make this offering very special for the Indian audience.
The first quarter has been good. With four centuries, the year has had a good start and even Hollywood films have done well. We expect this momentum to continue throughout the year. There are some big films lined up for release, including the mammoth Baahubali: The Conclusion.
Quarter one of 2017 was fairly good for the industry. We had films like Raees, Kaabil, Jolly LLB 2 and right at the end a very successful Badrinath Ki Dulhania. But, overall, in terms of expectations, it has perhaps underperformed a little. Both, Raees and Kaabil didn’t do as well as they were expected to. Therefore, the quarter was a decent one; it wasn’t as good as I had hoped.
Quarter two, on the other hand, starts with a huge bang. Obviously, there is Baahubali: The Conclusion releasing on April 28, which hopefully will take the box office by storm. And then there are a number of other big Hindi releases all the way up until June including Jagga Jasoos, Toilet Ek Prem Katha and, of course, Tubelight. These, coupled with very good English content which will also release in this quarter, including The Mummy, Guardians Of The Galaxy 2, Wonder Woman and a lot of other fairly big-budget films. I have high expectations from this quarter.
The first half of the year has seen a mix of successes in movies like Kaabil, Raees, Jolly LLB 2, Logan, Badrinath Ki Dulhania and so on. These movies have increased revenues and audience visibility at cinema halls in the first quarter. We hope to see an elevation in footfalls at the box office in the second half through movies like Sarkar 3, Naam Shabana, Begum Jaan, Jagga Jasoos that are set to augment the revenue scale to a greater level.
Movies in the coming months are power-packed by superstars and will be generously accepted in North India as even movie producers are gearing up for them. These movies promise to be harbingers of progress in the quality of visuals and story line.
The first quarter of the year has been really good. Dangal continued to dominate the box office, which was in its second week. We had three films – Raees, Jolly LLB 2 and Badrinath Ki Dulhania – that earned over `100 crore at the box office. Films like Kaabil, Ghazi Attack, XXX: Return Of Xander Cage, Logan, Kong: Skull Island, Beauty And The Beast kept the cash registers ringing. Some regional films like Khaidi No 150, Sathamaanam Bhavathi, Kirik Party, Gautamiputra Satkarni etc, also faired very well.
The second quarter of 2017 is also looking promising. We have very high expectations from Baahubali: The Conclusion and Tubelight, which are releasing in the coming months. We are also looking forward to Jagga Jasoos, Sarkar 3, Half Girlfriend and Meri Pyaari Bindu. The Hollywood line-up looks very impressive and starts with, The Fate Of The Furious, followed by Guardians Of The Galaxy Vol 2, Alien: Covenant, Pirates Of The Caribbean: Dead Man Tells No Tales, Baywatch, Wonder Woman, The Mummy and Transformers : The Last Knight.