Latest Updates

Sairaat’s Nagraj Manjule to direct Big B
Akshay Kumarto be seen in new avatar in Gold
Vidya Balan to do another woman-oriented film
PeeCee signsPankaj Parashar for Hindi film
Nikhil Advani’s Baazaarto roll, hunt on for leading lady

The Dirty Non-Picture

“For unavoidable reasons, we regret to inform that the film The Dirty Picture will not be telecast today. Any inconvenience caused is deeply regretted.”

That’s the message which ran across Sony Entertainment Television (SET) as a ticker last Sunday, on the very day the much-spoken-of Vidya Balan hit was supposed to have its television premiere.

The literally last-minute cancellation was caused by a letter from the Ministry of Information & Broadcasting (MIB), directing SET to schedule the film for telecast only after 11 pm in light of the film’s apparently adult content. As a result, viewers who tuned in to catch the heavily promoted film were left disappointed and SET was saddled with the onerous task of figuring out what to do with the advertising it had sold around the two telecasts.

Not surprisingly, the eleventh-hour termination has led to a flurry of accusations and counter-accusations and much outrage within the fraternity.

There are some who blame the broadcaster, SET, for scoring an own goal and having only themselves to blame by scheduling a prime-time slot for a film that is ultimately the story of a B/C-grade actress who uses her sexuality as a tool to titillate the audience.

On the other hand, those angered by the MIB intervention point out that the channel had undertaken many cuts to enable the film to get U/A certification so that it could be aired at a regular time. What is the point and sanctity of CBFC certification if it can be overruled, they ask. Many have also pointed out that the film won Ms Vidya Balan the National Award for her performance. So how can it be deemed unfit to be shown on national television?

To be honest, the National Award = national television argument is a bit specious. There is no denying that the award is richly deserved. Indeed we shared our appreciation for Vidya’s magnificent portrayal of Silk on this very page in our issue dated December 3, 2011 (Take a bow, Ms Balan!). However, a fabulous performance, or indeed a great film, need not necessarily mean that the same is suitable viewing for all age groups. Case in point: the 1969 multiple-Academy Award-winner for Best Picture, Best Director and Best Adapted Screenplay, Midnight Cowboy, which had ‘X’ rating.

That said, the premiere-that-wasn’t is a matter of great concern and affects us, the film fraternity, as much as it does the broadcaster community. Satellite rights have become one of our most crucial and substantial revenue streams, and especially in the case of the bigger films, the pre-selling of these rights pretty much underwrites the producer’s entire risk.

Given the TDP-aborted telecast saga, it stands to reason that broadcasters shall be very wary of acquiring films that could face similar regulatory threats. At the very least, satellite rights valuations are likely to fall significantly for films with ‘A’ certification, even if they subsequently edit the film to get a U/A certificate for television.

So if you are planning to make a film with adult content, you might want to take a closer look at the satellite rights recovery estimates in your revenue projections!

Collection Chart
As on February 18th, 2017
FilmsWeekWeeklyTotal
Jolly LL.B 21
71.87Cr
71.87Cr
Horror Night
1
14K
14K
The Great Leader Kanshiram1
10k
10k
Rings**
1
2Cr
2Cr
Alif249K2.46L
Na Raja - Na Rani - Third Man210K30K
More

Featured Video

Most Viewed Articles

Today

Last 7 Days

Last 30 Days

Twitter

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

Here's a glimpse of @shahidkapoor's birthday bash. t.co/QKRNIZmvKR

Box Office India's Twitter avatar
Box Office India
@boxofficeindia

#RunningShaadi Weekend: All India NBOC t.co/XW3IFNtLIA

Facebook

Instagram

This Week’s Issue

TRADE GUP

  • Kabir Khan to direct Amitabh Bachchan
  • Jagga Jasoos delayed again
  • Golmaal 4 to go on floors from March 9
  • Divya Khosla Kumar to sign Akshay Kumar for next film

IN CONVERSATION

  • Bhushan Kumar talks about T-Series becoming the leading channel on YouTube.
  • Sarik Andreasyan discusses with us about releasing the first Russian film Guardians –The Superheroes in India.
  • Vipul Mehta is all set to release his Gujarati directorial debut Carry On Kesar.

FEATURES

  • On Location: Bhoomi
  • Monali Thakur talks about crooning the title track of the upcoming film Badrinath Ki Dulhania
  • Armaan Malik tells us about his experience singing songs outside the romantic genre.