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Salman Khan’s Dabanng 3 will be co-produced by the superstar and his brother Arbaaz Khan, film might start immediately after actor wraps up Kabir Khan’s Tubelight
Saif Ali Khan’s Chef postponed due to the actor’s injury
Sooraj Pancholi to work on his physique for Excel Entertainment’s film based on football, search for leading lady on
Kumkum Saigal, sister of Mahesh and Mukesh Bhatt, to start her own production house after working for years at Vishesh Films
TV star Radhika Madan signed by Vasan Bala and Phantom Films
Nawazuddin Siddiqui was approached to play a pivotal role in Akshay Kumar starrer, Jolly LLB 2; he did not have required dates
Ritesh Batra’s Photographer postponed as he is still working on the script
Producer Viki Rajani to work with Pavan Kripalani on a thriller, Rajani also to start a handful of other films one after another
Rahul Dholakia signed by Eros, film to start after Raees releases next year

The Dirty Non-Picture

“For unavoidable reasons, we regret to inform that the film The Dirty Picture will not be telecast today. Any inconvenience caused is deeply regretted.”

That’s the message which ran across Sony Entertainment Television (SET) as a ticker last Sunday, on the very day the much-spoken-of Vidya Balan hit was supposed to have its television premiere.

The literally last-minute cancellation was caused by a letter from the Ministry of Information & Broadcasting (MIB), directing SET to schedule the film for telecast only after 11 pm in light of the film’s apparently adult content. As a result, viewers who tuned in to catch the heavily promoted film were left disappointed and SET was saddled with the onerous task of figuring out what to do with the advertising it had sold around the two telecasts.

Not surprisingly, the eleventh-hour termination has led to a flurry of accusations and counter-accusations and much outrage within the fraternity.

There are some who blame the broadcaster, SET, for scoring an own goal and having only themselves to blame by scheduling a prime-time slot for a film that is ultimately the story of a B/C-grade actress who uses her sexuality as a tool to titillate the audience.

On the other hand, those angered by the MIB intervention point out that the channel had undertaken many cuts to enable the film to get U/A certification so that it could be aired at a regular time. What is the point and sanctity of CBFC certification if it can be overruled, they ask. Many have also pointed out that the film won Ms Vidya Balan the National Award for her performance. So how can it be deemed unfit to be shown on national television?

To be honest, the National Award = national television argument is a bit specious. There is no denying that the award is richly deserved. Indeed we shared our appreciation for Vidya’s magnificent portrayal of Silk on this very page in our issue dated December 3, 2011 (Take a bow, Ms Balan!). However, a fabulous performance, or indeed a great film, need not necessarily mean that the same is suitable viewing for all age groups. Case in point: the 1969 multiple-Academy Award-winner for Best Picture, Best Director and Best Adapted Screenplay, Midnight Cowboy, which had ‘X’ rating.

That said, the premiere-that-wasn’t is a matter of great concern and affects us, the film fraternity, as much as it does the broadcaster community. Satellite rights have become one of our most crucial and substantial revenue streams, and especially in the case of the bigger films, the pre-selling of these rights pretty much underwrites the producer’s entire risk.

Given the TDP-aborted telecast saga, it stands to reason that broadcasters shall be very wary of acquiring films that could face similar regulatory threats. At the very least, satellite rights valuations are likely to fall significantly for films with ‘A’ certification, even if they subsequently edit the film to get a U/A certificate for television.

So if you are planning to make a film with adult content, you might want to take a closer look at the satellite rights recovery estimates in your revenue projections!

Featured Video

Collection Chart
As on July 23rd, 2016
FilmsWeekWeeklyTotal
Great Grand Masti1
12.35Cr
12.35Cr
Ice Age: Collision Course
1
11.00Cr
11.00Cr
Sultan2
47.85Cr
273.80Cr
Shorgul
3
13K
96.88L
Kerry On Kutton
3
6.5K
6.5L
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This Week’s Issue

TRADE GUP

  • Salman Khan's Dabanng 3 will be co-produced by the superstar and his brother Arbaaz Khan, film might start immediately after actor wraps up Kabir Khan's Tubelight
  • Amitabh Bachchan is extremely happy with the final product of Pink, produced by Shoojit Sircar
  • Saif Ali Khan's Chef postponed due to the actor's injury

IN CONVERSATION

  • John Abraham on Dishoom, making bold choices and why he works at his own sweet pace
  • Saiyami Kher, who will soon make her debut as lead actress in Mirzya, on being directed by Rakeysh Omprakash Mehra and how she was finalized for the film
  • Producer Sunita Gowariker sets the record straight about the questions raised regarding the content of Mohenjo Daro and learning the ropes of production with each passing film

STRAIGHT NEWS

  • Trinity Pictures Announces two Indo-Chinese Co Productions, one by Kabir Khan and the other by Siddharth Anand
  • Drishyam Films To Distribute Chauthi Koot across India, barring Punjab
  • ZEEL To launch new channel, Zee Yuva in August