The Final Countdown

rajesh-makhija-e1445856437872Rajesh Makhija, AVP Sales and Marketing, Carnival Cinemas

The last quarter of 2016 shall anyways be better than the last year. We had lesser number of blockbuster films from October to December in 2015 like – Singh is Bling, PRDP, Hate Story 3, Tamasha, Bajirao Mastani to name a few but the upcoming quarter of 2016 is full of promising and good quality content. I am sure that Bollywood films – Rock On 2, Force 2, Shivaay, ADHM, Dear Zindagi, Kahaani 2, Befikre, Dangal; Hollywood films – Inferno, Jack Reacher 2, Fantastic Beasts and Where to Find Them, Rogue One, Passengers; Chaar SahibzadeRise of Banda Singh Bahadur,  Singham 3 and couple of Marathi films will perform very well at the box office and will yield a handsome return for the industry.

 

amit-sharma-managing-director-miraj-entertainmentAmit Sharma, Managing Director, Miraj Entertainment

The box office collection was far better in the second quarter of last year as compared to the current one. This was mainly because last year we have seen big hits like Bahubali: The Beginning, Drishyam, Bajrangi Bhaijaan whereas this year Sultan was the only movie which proved to be a box office spinner along with Madaari which had good content. Similarly, movies like Great Grand Masti and Udta Punjab got leaked online causing a dent in revenues which close at around only Rs 13-14 crore while Grand Masti was 100cr success in its last outing. If we look at other releases Welcome Back did well last year so did Rustom this year, unfortunately Mohenjo Daro didn’t do well as we would have wanted.

Coming quarter seems to be much better as movies like Dhoni’s biopic, Ae Dil Hai Mushkil, Shivaay, Dangal, Befikre, Dear Zindagi and few promising sequels like Tum Bin 2, Force 2 and Kahaani 2 are all set to entertain the audience and this line-up is far stronger than last year releases like Spectre, Tamasha, Jazbaa, Prem Ratan Dhan Payo. Also the clash of two giants (Dilwale and Bajirao Mastani) has done damage to their own collections as well as the total collection of cinemas. However this time we are better placed with release dates.

 

raj-malik-1Raj Malik, Senior Vice-President, Production And Distribution, Krian Pictures

An interesting mix of films awaits us in this phase. The last quarter is often considered the mega business end of the calendar year with the Dussera, Diwali, and Christmas festival corridors delivering big box office results almost every year. The usual top guns mostly date their films in the holidays and sweep the box office. But, there seems to be a change in the way audience seems to be consuming films now. Films promising immersive big screen entertainment seem to be the flavour of the season. Among the forthcoming ones, Mirzya (Dussera), and Shivaay (Diwali) seem to be visually stunning and would leave a lasting impact on the audience. Dangal (Christmas) will also strike the right chord since the subject of the film (besides Aamir Khan), is now topical due to the ladies-only-show by India at the recent Olympics. The Diwali clash Ae Dil Hai Mushkil Vs Shivaay will be interesting.  Both seem to be different films, and the audience might be tempted to experience both, this Diwali..! There are some sequels scheduled this quarter (Rock On!! 2, Force 2, Tum Bin 2, Kahaani 2), and let’s hope they are able to deliver above and beyond their famous predecessors. So, the last quarter seems to be quite secure overall and going by the slate of films lined up in the forthcoming weeks. We can expect the box office fireworks to be bigger than last year, and continue way beyond Diwali. Let’s get ready.

 

murli-chhatwaniMurli Chhatwani, Managing Director, Muviwale Entertainment

As we say the best is yet to come.  It’s always stored for the last. The last quarter of 2016 looks damn promising with practically films of all genres packed in three months. It starts with a sports biopic M S Dhoni which looks like it will hit a six outside the ground. Then comes a romantic debut in Mirzya which looks jhakkaas, There are a couple of animation films in Motu Patlu and Hanuman Da Damdaar for kids, a lot of sequels in the coming months in Rock On 2, Tum Bin 2 and Force 2. A slice of life film in Dear Zindagi and not to forget the Aditya Chopra quickie Befikre which has created hype with the various bold teaser posters and the first song. The big ones though will be the Diwali attractions Shivaay and Ae Dil Hai Mushkil and the Christmas attraction, sports drama Dangal. Shivaay looks to me to be a film with more mass appeal as it has a good blend of action and emotion,  unseen before in Bollywood. Ae Dil… will have the classic KJo touch of romance while Dangal will be a true to itself, performance packed Aamir Khan fair.  I think the last quarter of 2016 would by far be the best quarter in the history of film industry even if half of these films deliver to their potential.

 

EPSON MFP imageRajesh Thadani, Distributor, Mumbai

The last quarter of 2016 is expected to be massive and a perfect closing for the year. We will see Aamir Khan on screen after two years in Dangal, which not only looks promising but also high on content. Ranveer Singh collaborates with his mentor Aditya Chopra, who helms the directorial baton after long. This one is again a sure-shot winner at the box office. Befikre seems to be this new-age kind of film, which is sure to attract the younger audience.

How can we not expect anything but greatness from Shivaay? Ajay Devgn is directing the film and we know his greatness as a technician. The trailers and the song Mahadev have already won over the audience and the trade alike. Karan Johar too is back with Ae Dil Hai Mushkil, where we will see Aishwarya Rai Bachchan with Ranbir Kapoor. Shah Rukh Khan and Alia Bhatt in Dear Zindagi will also be an interesting watch. The upcoming three months are full of surprises and winners.

 

Soumita Sengupta and Rohini Nag Madnani
Collection Chart
As on 16th September, 2017
FilmsWeekWeeklyTotal
Poster Boys110.31Cr10.31Cr
Daddy15.86Cr5.86Cr
The Rally11.54Lk1.54Lk
Sameer12.86Lk2.86Lk
Mr. Kabaadi11.61Lk1.61Lk
IT*112.16Cr12.16Cr
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