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The First Cut








An array of trailers and first-look posters of upcoming films has just been unleashed. What makes a film trailer a true winner?

There is no arguing that the best way to hook the audience and ensure healthy first-day collections is to lure them to cinemas with a well-cut trailer and first look of the film. And in times when first-day and weekend collections matter more than ever, there is no exaggerating the fact that movie trailers play an important role in making or breaking a film.

We have a great mix of films lined up for release in the coming months. We will therefore be discussing the recently released trailers and first looks of Munna Michael, Toilet: Ek Prem Katha, Ek Haseena Thi Ek Deewana Tha, A Gentleman, Daddy, Haseena Parkar and the posters of Jab Harry Met Sejal and Badshaho

Given the content and cast of the films lined up, expectations are soaring, putting considerable pressure on the makers to create the biggest impact they can while unveiling the first glimpse of their films. The first trailer of a film has to be hard-hitting, convey the right message and be appealing enough to translate into footfalls at the box office. Not many films have done great business at the ticket window this year, so far, but the trailers that released recently suggest that things are about to change.

Kicking off the list is the trailer of the much-anticipated Sabbir Khan’s Munna Michael featuring Tiger Shroff and Nawazuddin Siddiqui, followed by Akshay Kumar and Bhumi Pednekar starrer Toilet: Ek Prem Katha directed by Shree Narayan Singh. 

Then we have Suneel Darshan’s romantic thriller, Ek Haseena Thi Ek Deewana Tha. The film features Shiv Darshan, Natasha Fernandez and Upen Patel. Raj & DK’s A Gentleman, releasing on August 25, recently released its motion posters along with the first-look posters. The film features Sidharth Malhotra and Jacqueline Fernandez in the lead.

Arjun Rampal returns as a producer in the upcoming film Daddy. Rampal, who has also co-written the film, also essays the title role in the film, which chronicles the true story of Mumbai’s underworld don, Arun Gawli. 

Haseena Parkar directed by Apoorva Lakhia features the brother-sister duo Shraddha Kapoor and Siddhanth Kapoor and is based on underworld gangster Dawood Ibrahim’s sister Haseena Parkar. Slated to release on August 18, the film will showcase Shraddha in a never-seen-before avatar.

We even saw the first-look posters of Shah Rukh Khan-Anushka Sharma’s Jab Harry Met Sejal, being directed by Imtiaz Ali and Ajay Devgn, Emraan Hashmi, Vidyut Jammwal, Ileana D’Cruz, Esha Gupta and Sanjay Mishra’s Badshaho directed by Milan Luthria.

This week, we asked tradewallahs to comment on the impact of these trailers and first looks, and tell us what they think about these films and their fate at the box office:

Rahul Puri Rahul Puri, MD, Mukta A2 Cinemas

You have to go for Toilet: Ek Prem Katha. It’s such a good title for a film Toilet: Ek Prem Katha… that there is instant interest. The trailer too is attention-grabbing because it’s something that Akshay Kumar has become synonymous with now – a fun film which has a good, strong message. I think audiences have reacted strongly to the trailer and it will certainly emerge as the film of choice in the weekend that it’s released. The other interesting trailer is that of Munna Michael because it showcases exactly what people want to see in a film with Tiger Shroff. Not to mention the obvious Jab Harry Met Sejal and Badshaho which will be sureshot winners.


tinku-singh-1Tinku Singh, Group President & Chief Strategy Officer (CSO), SRS Cinemas

This monsoon, the box office will be bombarded with amazing trailers from upcoming movies catering to various genres like drama, dance, comedy and political crime drama. From among this list, Toilet: Ek Prem Katha seems to be the most promising trailer, as it promises a great script, editing and direction.  Funny yet realistic, this trailer tends to hit the right chords, highlighted by a beautifully drafted script.  Akshay Kumar intends to retain his ride in top form. The unique premise is set to grab eyeballs and expose the world to reality as sanitation continues to be an emerging issue in rural India. The poster series of Badshaho too looks amazing.


amit-sharma-managing-director-miraj-entertainmentAmit Sharma, MD, Miraj Group

The last two and a half months have seen only dry releases and the fruitful season for our Hindi films will start with Eid, and post-Tubelight, a good number of releases are lined up. Trailers that caught my attention were certainly Toilet: Ek Prem Katha and Munna Michael. Toilet: Ek Prem Katha is humourous and sweet whereas Munna Michael is a massy trailer well targeted at its audience. From the looks of the posters Jab Harry Met Sejal and Badshaho both the films look fantastic and now we wait for the trailers of these films.


Dina-Mukherjee-1-445x500 Dina Mukherjee, Chief Marketing Officer, Carnival Cinemas

Toilet: Ek Prem Katha has awestruck the nation with its trailer because the film is in sync with the most significant cleanliness campaign by the Government of India and has a massy target audience to be catered to. That apart, it has all the prolific ingredients like its appealing star cast, its characters, storyline and it is really topical for the present Bharat that makes it more likable by the audience. Another film that might do well at box office is Munna Michael as Tiger Shroff is very popular amongst the kids and youth. First looks of Mubarakan, A Gentleman, Jab Harry Met Sejal and Badshaho look very fresh and promising.

Rohini Nag and Komal Sharma
Collection Chart
As on June 17th, 2017
Behen Hogi Teri
Love U Family1
Bachche Kachche Sachche
Ek Anokhi Dulhan Saavi14.80L4.80L
The Mummy**118.64Cr18.64Cr

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This Week’s Issue


  • Hrithik Roshan dons the role of kabaddi player
  • Remo to act in Rajesh Bachchani’s next
  • Rao vs Rao in Bareilly Ki Barfi,Newton
  • Kangana, Tiger Shroff face off on silver screen


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  • Arindam Silon what it’s like to wear so many hats
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  • Salman’s Tubelight launches on GIPHY
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