The Sequel Returns

sanjay-chouhanSanjay Chouhan, Writer

Sequels are something which starts from where the first film has ended. What are releasing are mostly franchises. And among all I am looking forward to Rock On 2, Kahaani 2 and Force 2. All these films are very new and the trailers are very interesting where you get a touch of the first film but also something new to look forward too. Like Force 2 was action packed and this time they have used the RAW angle, in Rock On 2 we have an actress joining the gang, as last time they lose one of their collegue so that’s something I want to watch. Kahaani was outstanding film with a twisted ending. I want to see where Sujoy Ghosh has started the film and definitely he will give a new suspense but how he has done it is what I am looking forward too.


Rahul PuriRahul Puri, MD, Mukta Arts

All five sequels will certainly have something to offer to their audience, it is interesting and they may all have patronage at the box office from different kinds of audiences ; they are all quite different films. Rock On 2 and Kahaani 2 would have the biggest pull due to the fact that they have the largest brand value & brand re-collection. Rock On 2 also has a strong musical element and its marketing has already started. Of the five this would be the one I would expect the most from where box office is concerned.


vinod-bachchanVinod Bachchan, Producer

Sequels always tend to do better business in our industry but a performance of a film also depends on the content and marketing. With so many sequels releasing in November I feel the winning bet would be Force 2 as the trailers of the film shows what to expect. There is more action, more drama and much hard-hitting content too. Kahaani 2 can also be defined as a winner but nothing about the film is revealed, be it the first look or the trailer or poster has released yet.


rajender-singh-jyalaRajender Singh VP – Programming & Distribution, Inox Leisure

Sequels of blockbuster films have done well at the box office. The biggest advantage of sequels is the brand awareness, which helps the film to take a good opening on its release weekend. Finally it’s the content which works. All the sequels releasing in November are looking good. In terms of opening, Rock On 2 should have better opening as the film has created a good hype.


thomas-dsouzaThomas D’Souza, Programming Head, PVR Cinemas

Sequels by default benefit from the success of the original film, even if they aren’t organic extensions or a natural progression of the story. However, the sequels this November seem to belie this, and going by the trailers, they seem to be plausible extensions of the previous films. Based on the trailers, Rock On 2, Force 2 seems to be leading the race, whereas Tum Bin 2 sees the return of Anubhav Sinha to young romance, riding on the chartbuster Koi fariyaad. Chaar Sahibzaade 2 already has its target audience in their corner. Kahaani 2 is highly anticipated, but we have yet to see the first look and the trailer to get a feel.


devang-sampatDevang Sampat, Director, India Strategic Initiatives, Cinepolis

I believe one sequel which everyone is looking forward to is Rock On 2. The first film is still very fresh in the audience’s mind.  Even a successful product needs good marketing and Rock On 2 is right there. Successful music is adding more  flavor to it and the film promises to give us more in the sequel.

I am sure all movies have kept their marketing budget for last four to six weeks. If the right positioning is done, we will see a great opening for all content and probably it will the best month of the year.


rajesh-makhija-e1445856437872Rajesh Makhija, AVP Sales and Marketing, Carnival Cinemas

Due to the legacy involved with the sequels, there is always an extra edge to them over the fresh titles. Once you have an established brand in your kitty, you have familiar characters and a pre-evolved story to take further and mostly patrons appreciate it. All the original films of these sequels have enjoyed a successful run at the box office. The industry is very confident about all of them but Rock On 2 and Kahaani 2 are my personal favorites because I think they have better scope to go forward in terms of storyline.

tinku-singh-1Tinku Singh, Group President & Chief Strategy Officer, SRS Group

The biggest challenge when it comes to a sequel is to maintain or exceed expectations from its original part. The 2008 Rock On musical was a massive hit and the audience is hoping much awaited Rock On 2 to be cult favourite. The way Rock On has made us sing along with them, Rock On 2 seems to be a bigger blockbuster with Shraddha Kapoor also being a part of it. The sequel includes shots from North-East parts of the country and brought the region into mainstream Hindi cinema. The instruments used in the movie and the music have a much larger canvas in terms of the soundscape. The movie also seems to be lyrically evolved which is certainly going to be popular amongst the audience.


amit-sharma-managing-director-miraj-entertainmentAmit Sharma, Managing Director, Miraj Entertainment

Sequels always have a legacy of its prequel which makes it easier for the maker to promote it well. However they also carry the burden of expectations. In recent times we have seen some sequels failing badly and not able to generate revenue and buzz when compared to its prequel like Great Grand Masti and Raaz Reboot. I personally feel the film will work based on its merit. The audience will judge the film based on its current content only. From a release perspective, the slate looks very strong on paper. I personally have huge expectations from Rock On 2 and Force 2.


harsh-jainHarsh Jain, Exhibitor, Sanman Group

Sequels are no longer a guarantee to success, gone are the days when you can bank upon an existing brand by making a mediocre film as a sequel. These days the public has become very smart, they can smell a good film. For example, the recently released Raaz Reboot, which was the fourth film of the highly successful Raaz series went totally unnoticed at the ticket counter.

Out of the above films, Force 2 and Rock On 2 have really promising trailers. Force 2 team has also started promoting the film right from its trailer launch, whereas Rock On 2 has some good music to bank upon.


Rajesh ThadaniRajesh Thadani, Distributor, Mumbai

Sequels have a 90 per cent winning rate at the box office but its surely about the content and how you market it. This year we saw many sequels not doing well at the box office due to poor content. The most impressive trailer so far has been of Force 2, its action has multiplied by ten folds and the film has a perfect blend of commerce and content. Also Kahaani 2 has an intriguing vibe attached to it, team Rock On 2 is marketing the film brilliantly with concerts and not to forget Tum Bin 2’s song Koi fariyaad too has grabbed much attention.


Soumita Sengupta and Rohini Nag Madnani
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