VB: A lot of films and good content. We are also getting a lot of new talent.
BK: Just like we built up Armaan and Amaal Malik, and now Jubin Nautiyal, we are getting new artistes and promoting them.
VB: Genres of music also. In the ’90s, there were only two genres – ghazals and film songs. Now there is sad romantic, sad songs, songs on life, and there’s inspirational songs. There are new things coming up; 11 films with a total of about 55 songs, and another 50 songs for other production houses.
BOI: Recently, you recreated old songs with actors like Hrithik Roshan. What was the idea behind that?
BK: There are many old songs which were super-hits in their time, that youngsters of today have never heard. For instance, we used the song Tumhe apna banane ka junoon sar pe hai in Hate Story 3, and many people, even in our office, didn’t know it was a song from Sadak.
That made me think, why not recreate old songs, and now everyone is doing it. I was at a party and the remixed version of Tumhe apna banane was playing. It is hard to imagine an old romantic song like that becoming a dance number, but it worked. And it gives the old classic a new audience.
VB: The composition and lyrics were very strong, in those days.
BK: You don’t get composition like that today. The melodies still work. The sweetness of the song remains. People want music they can hum, and that’s exactly what these songs deliver. Combine that with today’s youthful singers and all of it works together. It is very important to recreate it right, though. That is key.
VB: (Cuts in) Kya achche khaase gaane ki… The music you hear at Sunburn etc… there is no language to it, and this style is now coming to Hindi music. The biggest song on YouTube will be Dheere dheere, non-film songs or Hindi film songs… 200 million hits.
VB: Yes, this year.
BOI: Now that you are No 1 on YouTube, are you planning to start any music-themed reality shows on that platform?
BK: We were thinking about it.
VB: Yes, but we dropped the idea. We cannot force contestants to sing only T-Series’ songs, and other companies will not allow us to use their songs on a T-Series channel, due to copyright issues. We are happy just charging people who are doing reality shows and using our music. (Laughs)