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Trade Trac

Trade Trac – August 27th

This is the last week of August and in the previous week small budget films released. Now, Bodyguard is one big film which is the most awaited. Thus there is a upward trend in Bodyguard. Apart from Bodyguard, Soundtrack, RA.One

Trade Trac- 20th August

The Month of August has begun with a big release Aarakshan. Aarakhan din’t do well at the box office. This week there were films that released. Sahi Dhande Galat Bande, Chatur Singh Two Star and Not A Love Story. All

Trade Trac- 13th August

June and July have been fabulous for the Indian film industry, with most releases being welcomed heartily by the audience. August has Aaraskhan as a big release followed by Bodyguard. Aarakshan that had estimated 30 cr has now gone down

Trade Trac – 6th August

After,the successfull big films, and the super success of Singham. Finally three small budget films released last week. Khap, Bubble Gum and From Gandhi to Hitler were ther three films.

Movie marketing strategy lessons to be learnt

Red-hot films, bumper openings and a whirlwind promotional tour… exciting times await the trade (This column has been faithfully tracking films in the news, good and bad. However, we’ve been receiving torrential feedback and suggestions to also track films that

No Second Chances!!

This week, the hot topic in the trade has been: Why wasn’t ZNMD promoted in a big way?

Ticket counters are rejoicing!

Last week’s release, Delhi Belly, took a fantastic opening, and did good business.

It’s only getting bigger

Ready and now Double Dhamaal, ticket counter rejoicing This column has been faithfully tracking films in the news, whether good or bad. However, we’ve been receiving torrential feedback and suggestions to also track films that could potentially set the box

Biggies Start To Roll

Enter the mega-stars and the head-butting begins This column has been faithfully tracking films in the news, for better or worse. However, we’ve been receiving a barrage of feedback that suggests we also track films that could potentially set the

Double The Fun

As comedy takes centrestage, Big B gets set to recreate history Riding on some rib-tickling humour, Indra Kumar’s Double Dhamaal makes an entry to this column. Expected to release next Friday, the film is carrying an excellent report at a

Ready Steady!

A surprise windfall and great expectations.  The mood is definitely upbeat. As they say, everything changes on Friday. And nothing illustrates this better than Salman Khan’s Ready. The film’s opening and weekend box-office performances panned out just as predicted. What

Bullseye!

Expect a super action-packed season as the big guns get ready to fire Star power!!! Once again, Salman Khan proves he’s the Man with the Midas touch. Though low on content, Ready, as expected by tradewallahs, has taken a humungous

Future Perfect

Ready positions itself for a blitzkrieg while four other action flicks get ready to roll A mong the three films released this week — Kucch Luv Jaisaa (KLJ), Sheetalbhabhi.com and College Campus, the only film worth talking about is KLJ.

Cheers For Fears

After a run of no-shows, finally a respite Four films released last week, of which only two managed to grab the audience – Stanley Ka Dabba and Ragini MMS. Both were not only applauded, they also made it to the

Big, Bigger, Biggest!

Anticipation builds as we count down to the hottest films of the year No biggies till June 3, when Salman Khan returns with his antics in Anees Bazmee’s Ready. The film was the talk of the trade when the initial

Spoilsport!

Cricket continues to rule but who’s queering the pitch in filmdom? As we’ve been predicting week after week, Haunted, which had generated no buzz in the trade, has received a cold opening at the ticket counter. Music plays a very

The Big Five

Cricket may be king right now but post-IPL, biggies will rule Once again, we predicted right – Dum Maaro Dum didn’t open to a flying start; neither did it pick up. Going by its budget, it is pretty obvious that

Strategy Is Key

DMD disappoints but there’s a juicy line-up ahead The low-key opening of Dum Maaro Dum, although shocking, did not surprise. Many in the trade had predicted that the film would not open to a bumper response and would have to

Biggies Take A Bow

Our popular column on what’s hot and what’s not in the film trade Once again, tradewallahs were right. First, that Vashu Bhagnani’s promotion would prove fruitful – F.A.L.T.U. indeed performed reasonably well. Second, that Game would tank and that the

It’s Showtime, Folks!

F.A.L.T.U. clicked, Game tanked… now all eyes on Thank You World Cup mania has subsided, definitely working in favour of Vashu Bhagnani’s F.A.L.T.U. Although there were no expectations (till the week of its release) from the film, it did reasonably

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Collection Chart
As on April 29th, 2017
FilmsWeekWeeklyTotal
Noor1
6.5Cr
6.5Cr
Maatr
1
1.1Cr
1.1Cr
Ajab Singh Ki Gazab Kahani1
3.93L
3.93L
Ek Thi Rani Aisi Bhi
1
4.33L
4.33L
Vahshi110K10K
Smurfs: The Lost Village**14.00Cr4.00Cr
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This Week’s Issue

TRADE GUP

  • Ram Madhvani’sweb series is India’s Game of Thrones
  • Rohit Roy may direct Jr AB in Bhansali film
  • Baahubali: Sridevi’s loss is Ramya’s gain
  • T-Series to unleash Hindi Mediumpromo blitz

IN CONVERSATION

  • Ekta Kapoor to revolutionise digital space with new app
  • Prosenjit Chatterjeesays he’s reinventing himself
  • Ruchi Narain excited about directorial Hanuman Da Damdaar

STRAIGHT NEWS

  • BIGFLIX relaunches in 9 languages
  • Eros Now ties up with Ola cabs
  • Dakxin Chhara’s Sameer at New York Indian Film Festival