Yash Raj Films (YRF) has been awarded the Most Trusted Film Production House in Asia award by IBC Media, a global brand consultancy. This honor was bestowed on YRF as part of Asia’s Most Trusted Brand Awards at a ceremony in Bangkok, Thailand.
These awards are driven by market research and consumer insights. As these awards are given to brands with global recall, worldwide reach and proud legacies, Yash Raj Films’ recognition as the most trusted film production brand in Asia reiterates its value and renown in cinema. IBC Media is a highly recognised brand strategy consultancy; an award from them establishes YRF’s brand recall beyond doubt. The company was also honored with the Most Trusted Film Production House previously by IBC Media.