Ad filmmaker Aman Sachdev takes us through his journey, from being ad filmmakers to making his debut as feature filmmaker with Kuku Mathur Ki Jhand Ho Gayi
I wanted to make films ever since I can remember. So after completing a short course in filmmaking from the University of Southern California, I worked for Ogilvy and other advertising agencies and gradually got into directing commercials. I have directed around 100 commercials for various brands.
I was intrigued with the detailing and technology in Indian advertising because it’s one of the best in the world. American advertising is very direct; they don’t have storylines, ideas etc in their commercials. That’s what got me into it. I wanted to create more stories.
As they say in Mumbai, turning feature film director was ‘luck by chance’. I was making small-budget commercials when a friend told me about this reality show with Ashok Amritraj. That got me into it. A few of my friends were making feature films down South; some were making blockbusters, and Bejoy (Nambiar) was one of them. He was aware of my skills and he encouraged me to write a feature film. I was initially a little distracted because I was also working on commercials but I finally finished the story. Bejoy loved the script and pitched it to Balaji. That’s how I turned director.
On Kuku Mathur…
Kuku Mathur Ki Jhand Ho Gayi is essentially a coming-of-age film. It’s one of those quirky, middle-class Indian comedies where language plays an important role. It’s a film about that age when you graduate from high school and don’t know what’s in store. You have these wonderful characters landing up at your doorstep and taking control of you and your career. You don’t see this sort of thing in Western society because they are very independent, even teenagers. Since the film is colloquial, the title did justice to it. The title was decided by the Balaji team.