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9XM Forays Into Licensing And Merchandising

After entertaining the nation with witty jokes and funny one liners, 9XM’s animated characters – Bade-Chote and Bheegi Billi are set to enter the lives of consumers in a new avatar. India’s leading Hindi film music channel, 9XM, has partnered with Kids Media India Pvt Ltd (KMI) to create a full licensing and merchandising programme around the channels’ popular characters,  Bade-Chote and Bheegi Billi, by extending them into the product and promotional licensing space in India. Consumers in India will thus be able to own a range of apparel, accessories, stationery, toys and games featuring these two characters.

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