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aha announces Allu Arjun as the brand ambassador

Switching the celebration mode on for the festive season, aha, the 100% Telugu OTT streaming platform, is bringing a new flavour to the entertainment world for Telugu-speaking audiences across the globe. Taking the excitement for the season a notch higher, aha has roped-in superstar Allu Arjun as the brand ambassador. The actor’s panache and popularity resonates with the captivating and fun shade of orange, that aha seeks to bring for its viewers and subscribers. Extending its objective of being the go-to destination for unmatched, premium Telugu content the streaming platform releases a special programming line-up, presenting a host of fresh originals, web-shows, talk-shows along with additions of newly acquired blockbuster movies.

Since its launch in February 2020, the video streaming platform has become a household name across Telangana and Andhra Pradesh, garnering 5 million downloads and 18 million unique visitors within a few months of the launch. Serving Telugu-speaking audiences across the world, aha, launched with a series of originals consisting of fiction, non-fiction and exclusive movie premiere with more than 150 blockbuster films that include OreyBujjiga, Colour Photo, and Bhanumathi& Ramakrishna. An entertainment destination for all, aha also features family-oriented, and children-friendly content.

To bring in something fresh for their viewers this festive season, Telugu star Samantha’s unique talk show Sam Jam, TheViral Fever (TVF)original web series Permanent Roommates Telugu remake CommitMental, MaaVinthaGaadhaVinuma and Anaganaga O Athidhi are all coming up.


Talking about the growing popularity of aha and the festive season, Ramu Rao Jupally, Promoter, aha, shared, “At aha, our aim is to keep raising the entertainment bar for the Telugu speaking audiences across the globe. Our upcoming programming line-up is a result of the encouragement and confidence that the viewers have given us. The festive bonanza has especially been curated for audiences across the world in order to bring in the cheer and happiness in the form of wholesome entertainment. It is truly an honour to be one among the favourites of the people of Andhra Pradesh and Telangana, and we will continue delighting our viewers with a slate of new original series and films.


Allu Arjun, Brand Ambassador, aha adds, “It is indeed a privilege to be a part of this ever-growing OTT platform that is fast reaching out to be an integral part of making Telugu entertainment easily accessible to the audience. It is a great way to appeal to the audience of all age-groups and bring entertainment right to their doorsteps. I am excited to see the impact and reach of aha as a 100% Telugu entertainment provider to our audience worldwide.”

With a promise of making Diwali LIT, audiences across the globe can virtually be a part of Allu Arjun’s inauguration into the aha family on 13th November in a star-studded mega event.

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