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ALTBalaji Signs Deal With Jio

Ekta Kapoor’s production house ALTBalaji has recently signed a deal with digital platform Reliance Jio. The deal ensures that all content available on ALTBalaji can also be consumed by Jio platforms like Jio TV, Jio Cinemas, etc. The announcement has come just after Reliance Industries Limited acquired a stake in Balaji Telefilms.

Jio has a user base of over 160 million, which will help the OTT platform of ALTBalaji, which already has over 11 million mobile app downloads and over 2 million viewers on the web, across 90 countries.

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