Bingo has signed Bollywood actor Ranveer Singh as its new brand ambassador for snacks portfolio. The actor will now be the face of the brand on all its advertising across multiple media touch points.
“The ads are sure to enthrall the audience with its quirky, fun and lovable sequences featuring Ranveer with Bingo!. His quintessential quirky avatar is a perfect fit for Bingo!,” the company said in media reports.
Commenting on the association, Hemant Malik, divisional chief executive – Foods Division, ITC, said in reports, “We are delighted to have Ranveer Singh onboard as his personality exemplifies quirkiness and originality like no other which is in absolute sync with the brand’s ethos. Ranveer Singh has elevated the excitement quotient in our new communications for Bingo! Mad Angles & Bingo! Tedhe Medhe with an energy only he can bring. With this association, ITC aims to break further barriers and scale new heights in the snacking space.”
Speaking about his brand association, Ranveer Singh said to the media, “It is an absolute pleasure to associate with a world class brand like Bingo!. I have always enjoyed the innovative flavours and witty communication that Bingo! serves to its consumers. Through this association, I hope we excite to delight the consumers even more and take the success story of Bingo! to further heights and glory.”