The state of Sikkim witnessed something extraordinary this week at their prestigious event The Red Panda Winter Carnival. On January 8, 2017, the state honoured the first brand ambassador of Sikkim, none other than music maestro AR Rahman.
This association was announced at the carnival, the most appropriate time of the season, promoting everything that the State stands for. The festival primarily aims at increasing the flow of tourists and promoting the state’s economy, their rich culture, opulent cuisine, and tourism with their naturally blessed landscapes that are visually enthralling for the tourist and the aesthete both. The board in its latest endeavor has brought on board AR Rahman. Besides being one of the most talented and influential music faces, he truly blends with the essence of the North Eastern state.